Reddit teams up with GIPHY in order to add GIFs directly in comments

Reddit has announced that it is lifting the paywall behind using GIPHY to insert GIFs into posts and comments on participating subreddits.

The partnership between the social bookmarking giant and the image host enables participating subreddits to have GIFs embedded into posts and comments. Though this functionality was available previously, it was only enabled for paid power-up subscribers.

For new subreddits, this integration is enabled by default. Existing subreddits can have this functionality enabled by moderators. The functionality can also be disabled on any subreddit in its community settings.

GIF embedding in posts via GIPHY is now rolling out across Reddit for free.

Further coverage: r/modnews Engadget The Verge