Spotify is raising subscription prices again in the United States, Estonia, and Latvia
Spotify is raising premium subscription prices again for users in the United States, Estonia, and Latvia. This change marks the third price increase since 2023, highlighting a consistent trend in rising costs for subscribers. In the United States, the Individual premium plan will rise from $11.99 to $12.99, while the Student plan moves from $5.99 to $6.99. Following this, both Duo and Family Premium plans will also see increases, now costing $18.99 and $21.99 per month respectively. These new rates will take effect on the next billing date for existing subscribers.
For those in Estonia and Latvia, users are directed to visit the Spotify website to view specific updated pricing details. This latest price hike comes just five months after Spotify's previous increase in the US, suggesting a quickening pace of cost adjustments. Adding further context, Spotify implemented similar hikes across Europe, Asia, Africa, Middle East and Latin America in August last year. These developments reflect a global policy of adjusting subscription fees more frequently across key markets.


Comments
Imagine making an awesome music listening platform, integrated with every major social media, until millions of people depend on the service. Then, when Spotify is in the culture, raise the price. I wonder, if they double the price of the subscription will they keep only half the users ? I doubt half the users would quit, if keep increasing the subscription price gradually
Not a surprise. They were losing huge amount of money each year until the 20025. Now, they will try to get it back and more. I wish they would also pay real artists more with each subscription bump, but I doubt it.