Fluid CRM

Fluid CRM is a lightweight, high-speed CRM for B2B sales, built for B2B founders, consultants, and small sales teams who rely on consistent follow-ups to close deals. Traditional CRM systems are often designed for reporting and administration rather than day-to-day selling. They introduce unnecessary complexity, slow down simple actions, and make it easy for important follow-ups to get delayed or forgotten. Fluid CRM focuses on execution instead of administration. The product is built around a simple follow-up board, fast keyboard shortcuts, instant follow-up reminders, and clean pipelines that keep sales conversations visible and moving. Logging conversations, setting reminders, and reviewing the pipeline takes seconds, not minutes. This makes Fluid CRM especially effective for B2B founders, consultants, and sales-led teams running outbound sales, handling warm inbound leads, or managing multiple parallel deals. By reducing friction and mental load, Fluid CRM helps teams follow up consistently, recover deals before they go cold, and close more sales.