Google Tag Manager AlternativesWeb Analytics Services and other similar apps like Google Tag Manager

Google Tag Manager is described as 'Manage website tags without coding. Integrate tags seamlessly, enhance analytics, and improve collaboration with reliable and secure features' and is a Web Analytics service in the network & admin category. There are more than 10 alternatives to Google Tag Manager for a variety of platforms, including SaaS, Web-based, Self-Hosted, Windows and Linux apps. The best Google Tag Manager alternative is Tag Companion, which is free. Other great apps like Google Tag Manager are Segment, Cheq Essentials, RudderStack and Jitsu.

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Alternatives list

  1. Tag Companion icon

    Tag Companion

     1 like

    Tag Companion is a visual tool that simplifies creating tracking with Google Tag Manager for non-technical users. It is designed to help marketers and analysts set up event tracking without needing to work directly inside complex tag configurations.

    Cost / License

    • Freemium (Pay once or Subscription)
    • Proprietary

    Platforms

    • Software as a Service (SaaS)
    The SDK to create CSS Selctors
     

    • Tag Companion is the most popular SaaS alternative to Google Tag Manager.

    • Tag Companion is the most popular free alternative to Google Tag Manager.

    • Tag Companion is Freemium and ProprietaryGoogle Tag Manager is also Freemium and Proprietary
  2. Segment icon

    Segment

     19 likes

    Segment is the analytics API you've always wanted. Instead of integrating with Google Analytics, Mixpanel, KISSmetrics, etc. individually, you integrate with a simple, clean API once and you can send your data to all of them.

    66 Segment alternatives

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Platforms

    • Software as a Service (SaaS)
     
  4. Cheq Essentials icon

    Cheq Essentials

     Like

    Cheq Essentials is a software that uses advanced algorithms and real-time monitoring to detect and block harmful sources, conducting over 2,000 security tests per visit.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    • Wordpress
    Cheq Essentials screenshot 1
     

    • Cheq Essentials is the most popular Web-based alternative to Google Tag Manager.

    • Cheq Essentials is the most popular commercial alternative to Google Tag Manager.

    • Cheq Essentials is Paid and ProprietaryGoogle Tag Manager is Freemium and Proprietary
  5. RudderStack icon

    RudderStack

     6 likes

    As the leading open-source Customer Data Platform (CDP), RudderStack provides data pipelines that make it easy to collect data from every application, website and SaaS platform, then activate it in your warehouse and business tools.

    Cost / License

    • Freemium (Subscription)
    • Open Source

    Platforms

    • Self-Hosted
    • Software as a Service (SaaS)
    RudderStack screenshot 1
     

    • RudderStack is the most popular Self-Hosted alternative to Google Tag Manager.

    • RudderStack is the most popular Open Source alternative to Google Tag Manager.

    • RudderStack is Freemium and Open SourceGoogle Tag Manager is Freemium and Proprietary
    • RudderStack is Privacy focusedGoogle Tag Manager is not according to our users
  6. Jitsu icon

    Jitsu

     3 likes

    Jitsu is an open-source Segment alternative. Fully-scriptable data ingestion engine for modern data teams. Set-up a real-time data pipeline in minutes, not days.

    Cost / License

    • Free Personal
    • Open Source (MIT)

    Platforms

    • Self-Hosted
    • Software as a Service (SaaS)
    • Heroku
    Jitsu screenshot 1
     
  7. Piwik PRO Tag Manager icon

    Piwik PRO Tag Manager

     11 likes

    Manage your entire marketing stack from a single panel. Save time, resources and expand your marketing capabilities with a privacy-friendly tag management system.

    Cost / License

    • Pay once
    • Proprietary

    Platforms

    • Self-Hosted
    Piwik PRO Tag Manager screenshot 1
     
  9. Stackpile icon

    Stackpile

     3 likes

    Stackpile makes it easier to install apps, tags, and integrations on your website and track your analytics using a simple unified API.

    Cost / License

    • Subscription
    • Proprietary

    Application type

    Platforms

    • Online
    Stackpile screenshot 1
     
  10. Tealium icon

    Tealium

     2 likes

    Enterprise tag management and digital data distribution (D3P). Streamline digital marketing and take action on your most valuable audiences in real-time.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
  11. CustomerLabs CDP icon

    CustomerLabs CDP

     Like

    CustomerLabs CDP helps marketers track, identify, segment & sync their customer data without writing a single line of code. Unify customer data across your marketing, sales & service channels. Create segments & sync them with your existing platforms.

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Application type

    Platforms

    • Windows
    • Online
    Track website visitor behavior
     

    • CustomerLabs CDP is the most popular Windows alternative to Google Tag Manager.

    • CustomerLabs CDP is Freemium and ProprietaryGoogle Tag Manager is also Freemium and Proprietary
    • CustomerLabs CDP is Lightweight and Privacy focusedGoogle Tag Manager is not according to our users
  12. Addingwell icon

    Addingwell

     1 like

    Addingwell is a GTM server-side fully managed Cloud Service. The easiest, fastest, and most cost-efficient way to run GTM server-side in production.

    Cost / License

    • Subscription
    • Proprietary

    Platforms

    • Software as a Service (SaaS)
    • Google Tag Manager
    Addingwell screenshot 1
     
  13. SegmentStream icon

    SegmentStream

     Like

    Data integration platform for e-commerce companies – automatically collect data from all your sources into your Google BigQuery.

    Cost / License

    • Pay once
    • Proprietary

    Platforms

    • Software as a Service (SaaS)
    SegmentStream screenshot 1
     
  14. Magic Pixel icon

    Magic Pixel

     Like

    MagicPixel is a server-side tag management solution for web and mobile apps compliant with CCPA / GDPR / ITP/ ETP. Improve your site performance and better first-party data collection that works around Adblockers.

    Cost / License

    • Pay once
    • Proprietary

    Application type

    Platforms

    • Mac
    • Windows
    • Linux
    • Android
    • iPhone
    • Chrome OS
    • Android Tablet
    • Windows Phone
    • iPad
    • Software as a Service (SaaS)
    Magic Pixel screenshot 1
     

    • Magic Pixel is the most popular Android, Mac, iPhone, Linux, iPad & Android Tablet alternative to Google Tag Manager.

    • Magic Pixel is Paid and ProprietaryGoogle Tag Manager is Freemium and Proprietary
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