Omega Pixels

Omega Pixels (formerly known as Two Owls Facebook Pixel) is a robust conversion tracking and attribution solution designed for eCommerce platforms such as Shopify, Wix, and BigCommerce. Originally built as a Facebook-focused tracking tool, Omega Pixels has evolved into a multi-channel solution that helps businesses accurately track conversions, optimize advertising campaigns, and maximize return on investment (ROI).

Omega Pixels provides seamless and comprehensive tracking of conversion events across both browser and server sides. By leveraging browser pixels together with server-side tracking through Conversion API (CAPI), the platform delivers more accurate event matching and reduces data loss caused by privacy changes such as iOS 14 and browser restrictions. This ensures reliable attribution and improved campaign performance across advertising platforms.

The platform is designed for ease of use, allowing businesses to set up tracking in just minutes without complex login processes or code implementation. Omega Pixels supports automated tracking of key events throughout the customer journey, including Page View, View Content, Add to Cart, Checkout, Purchase, and custom events.

To accelerate campaign learning and optimization, Omega Pixels combines smart data from both browser and server-side tracking to provide clearer insights into user behavior and conversion paths. Real-time UTM attribution reporting enables marketers to analyze ad performance in detail, make informed decisions, and optimize return on ad spend (ROAS) effectively.

Omega Pixels also offers an intuitive centralized dashboard for managing multiple pixels and product catalogs across advertising platforms such as Facebook, TikTok, and Pinterest. Automated catalog syncing and update features help streamline workflows, eliminate manual processes, and save valuable time for marketing teams and agencies.

In summary, Omega Pixels is a comprehensive conversion tracking and attribution solution that simplifies setup, improves data accuracy, and provides actionable insights for optimizing advertising performance. It is built for eCommerce businesses, marketers, and agencies seeking reliable, scalable, and privacy-ready tracking to drive better advertising results.