Semrush Alternatives

Semrush is described as 'Powerful suite with 55+ tools for SEO, PPC, and content management, offering keyword research, site audits, social media scheduling, and competitive analysis' and is a popular SEO tool in the business & commerce category. There are more than 100 alternatives to Semrush for a variety of platforms, including Web-based, SaaS, Windows, Google Chrome and Mac apps. The best Semrush alternative is Serpstat. It's not free, so if you're looking for a free alternative, you could try SimilarWeb or ahrefs. Other great apps like Semrush are Google Search Console, SEO PowerSuite, Moz and Screpy.

filter to find the best alternatives

Semrush alternatives are mainly SEO Tools, but if you're looking for Website Monitoring Tools or Website Audit Tools you can filter on that. Other popular filters include Open Source, Free and Free + SEO. You can also filter by region, for example EU-based alternatives if you prefer software developed in the European Union. These are just examples - use the filter bar below to find more specific alternatives to Semrush.
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Alternatives
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Alternatives list

  1. SIGMAEO icon
     Like

    AI SEO agent with real-time data from 50+ tools - plus AI citation tracking for ChatGPT, Claude & Gemini.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  2. Website-auditor.io is an advanced AI search visibility platform designed to reveal exactly how the internet's top language models perceive, rank, and recommend your business.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    Good alternative?
     
  3. SEOMENA icon
     Like

    SEOMENA is an AI-powered SEO analysis & implementation tool that uses natural language processing (NLP) to deliver instant audits, smart content suggestions, and actionable SEO fixes.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  4. Automates SEO prospecting and turns Google search evidence into prioritized sales opportunities for agencies, freelancers, and businesses.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  5. Audit your SEO, Website & Google Business Profile in minutes.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  6. Mavel AI icon
     Like

    Tracks and analyzes brand, product, and competitor visibility in AI-generated answers from assistants such as ChatGPT, Claude, Gemini, and Perplexity, enabling source analysis, accuracy measurement, model comparison, benchmarking, and practical recommendations.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
    Good alternative?
     
  7. ToolXray icon
     1 like

    ToolXray is a powerful, AI-driven SEO and Web Analytics suite designed for webmasters and marketers. It provides deep, actionable SEO Audits, a blazing-fast WordPress Theme & Plugin Detector, and a massive database for Domain vs Domain tech stack comparisons (900K+ domains).

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Software as a Service (SaaS)
    • Online
    Good alternative?
     
  8. AI-powered SEO workflow solution managing audits, on-page updates, metadata, schema, task assignment, publishing control, backlink rules, outcome monitoring, campaign reporting, exportable logs, and human review, built for agencies with WordPress support.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  9. RepuAI icon
     Like

    AI brand visibility monitoring platform that tracks and optimizes how your brand appears in ChatGPT, Perplexity, Gemini, and other AI search engines.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  10. AI Commerce Audit is a technical ecommerce audit tool for teams preparing stores for AI-driven product discovery and agentic commerce.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  11. IndexFast icon
     Like

    IndexFast.co is an SEO tool designed to help websites get their pages indexed on Google faster and more efficiently. Instead of relying on slow manual submissions through Google Search Console, IndexFast automates the process by allowing users to submit URLs in bulk and send...

    Cost / License

    Application type

    Platforms

    • Online
    Good alternative?
     
  12. Local SEO audit with 310+ checkpoints across 15 analysis categories. Identify technical issues, on-page errors, and optimization gaps that hold your website back from ranking higher in search results.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    • Android
    Good alternative?
     
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