Serpstat Alternatives

Serpstat is described as 'Comprehensive SEO toolset with over 50 tools for competitor insights, content strategy, keyword research, backlink tracking, and SEO data analysis' and is a popular SEO tool in the web browsers category. There are more than 100 alternatives to Serpstat for a variety of platforms, including Web-based, SaaS, Mac, Windows and iPhone apps. The best Serpstat alternative is Semrush. It's not free, so if you're looking for a free alternative, you could try ahrefs or SEO PowerSuite. Other great apps like Serpstat are Moz, HubSpot, Advanced Web Ranking and Google Search Console.

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Alternatives
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Alternatives list

  1. Autorank icon

    Autorank

     Like

    Autorank is an AI SEO platform that produces research-backed content to help businesses rank on Google and AI search engines like ChatGPT, Claude and Gemini, boosting organic traffic and revenue.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    • US flagUnited States
    Autorank screenshot 1
    Good alternative?
     
  2. SEO Cactus icon

    SEO Cactus

     Like

    SEOCactus is a full-suite SEO platform for agencies and consultants: deep site audits, keyword rank tracking, and competitor analysis in one place, at a fraction of enterprise-tool pricing.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Keyword positions tracked and displayed with graphs across different positions.
    Good alternative?
     
  4. Rank Prompt icon

    Rank Prompt

     Like

    Rank Prompt helps brands track, measure, and improve their visibility in AI-generated answers like ChatGPT and Gemini.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    • US flagUnited States
    Get a full AI visibility report showing how often your brand appears in AI-generated answers from ChatGPT, Gemini, and Perplexity. Track your visibility score, total mentions, and how you compare to competitors across real user prompts.
    Good alternative?
     
  5. Ad
    Screenshot
    Surfer SEO icon
    Surfer SEO

    AI-driven platform providing rapid SEO content generation, real-time optimization guidance, detailed keyword and competitor research, article auditing, and intuitive collaboration tools. Integrates with major content platforms an...

    https://surferseo.com
    Learn More
  6. ChatSEO icon

    ChatSEO

     Like

    ChatSEO helps website owners and marketers make better SEO decisions without being experts.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    ChatSEO screenshot 1
    Good alternative?
     
  7. Astiva AI icon

    Astiva AI

     Like

    Astiva AI is the Competitive Intelligence platform for AI Search and Visibility. Track how 10 AI engines recommend your brand vs. competitors.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
    • IN flagIndia
    Astiva AI screenshot 1
    Good alternative?
     
  9. Netkly icon

    Netkly

     Like

    Analyze any domain's backlink profile instantly. See who links to your competitors and find opportunities.

    Cost / License

    • Free
    • Proprietary

    Platforms

    • Online
    • NO flagNorway
    Netkly screenshot 1
    Good alternative?
     
  10. RepuAI icon

    RepuAI

     Like

    AI brand visibility monitoring platform that tracks and optimizes how your brand appears in ChatGPT, Perplexity, Gemini, and other AI search engines.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • KZ flagKazakhstan
    RepuAI screenshot 1
    Good alternative?
     
  11. Branded Audits icon

    Branded Audits

     Like

    Branded Audits is a white-label website audit SaaS for marketing agencies. Generate 5-page branded PDF audit reports with your agency's logo and brand colors in 60 seconds. Designed for sales pitches and client onboarding, not technical SEO.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
    • US flagUnited States
    Branded Audits screenshot 1
    Good alternative?
     
  12. nqzai icon

    nqzai

     Like

    Nqzai is a platform that streamlines lead generation through personalized outreach and automated email campaigns. It enhances SEO, identifies backlink opportunities, and simplifies complex growth tasks into actionable requests.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • US flagUnited States
    nqzai screenshot 1
    Good alternative?
     
  13. GoneDomains icon

    GoneDomains

     Like

    Rank Higher on Google by Backlinks from Big Sites.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • GB flagUnited Kingdom
    Filter by trusted websites you want backlinks from
    Good alternative?
     
  14. Rank Chat icon

    Rank Chat

     Like

    Rank Chat connects to your Google Search Console and uses AI to deliver prioritized, actionable SEO recommendations daily — so founders can stop analyzing dashboards and start shipping improvements.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  15. DevBox Tools icon

    DevBox Tools

     Like

    DevBox Tools offers free online utilities for everyday tasks — from developers and analysts to marketers and designers. No sign-up, no limits — just useful tools.

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Software as a Service (SaaS)
    • Online
    Good alternative?
     
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