Amazon adds AI-powered real-time visual search and Lens Live to app

Amazon has introduced several new visual search features in its latest update. Real-time AI-generated images in the search bar, allow users to find products with detailed visual descriptions.

The new Lens Live feature lets shoppers identify and compare products with their camera and access Alexa for Shopping for product insights.

Shoppers can also explore curated, AI-generated outfit collages with the new 'shop by style' feature.

These updates are now rolling out in the Amazon Shopping app for iOS and Android in the U.S.