Babel42 icon
Babel42 icon

Babel42

Tracks whether AI assistants such as ChatGPT, Claude, Perplexity and Gemini recommend your brand when a buyer asks them for a product like yours.

View of an AI buyer, multiple buyers can be created on Babel42 with their own personas

Cost / License

  • Freemium (Subscription)
  • Proprietary

Application type

Platforms

  • Online
Audit your website with Babel42 to get a score that shows how easy AI assistants find your site to read
Follow complete buyer journeys across multiple AI assistants to see what objections were raised
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Get recommendations for backlinks and content improvements within the platform
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Features

Properties

  1.  AI-Powered

Features

  1.  No Coding Required
  2.  Competitor analysis

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Babel42 information

  • Developed by

    Babel42

  • Licensing

    Proprietary and Freemium product.

  • Pricing

    Subscription that costs from $99 per month + free version with limited functionality.

  • Alternatives

    12 alternatives listed

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  • Supported Languages

    • English

AlternativeTo Category

Business & Commerce

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What is Babel42?

Babel42 measures AI search visibility: whether AI assistants recommend your brand when someone asks them for a product like yours.

It runs synthetic buyers, which are multi-turn shopping journeys, across seven assistants: ChatGPT, Claude, Perplexity, Gemini, Grok, Google AI Overviews and Google AI Mode. Rather than counting mentions, it tracks win rate, so you see how often you are the recommendation rather than how often your name merely appears. Each run records the sources an assistant cited on the way to its answer, benchmarks you against named competitors, and can be segmented by local market.

A separate Social Listening product runs on the same account. It covers Bluesky, YouTube, Instagram, Mastodon, Tumblr, Twitch, Hacker News, DEV.to, Stack Exchange, Trustpilot and news sites, with X available as a paid add-on.

The free plan needs no card: one AI buyer, roughly 85 questions a month, and any two of the seven assistants. Paid plans start at $99 a month, and taking both products together is 20% off.