Competera Pricing Platform

Competera Pricing platform enables retailers and brands across all retail industries and markets to increase customer trust by setting and maintaining optimal price positions. By continuously calculating and re-quantifying billions of possible price combinations, the platform’s deep learning algorithms increase the enterprise clients’ gross margin by 6%. The optimal price recommendations across the entire pricing life cycle from initial, shelf to markdown, and promo price are based on 20+ pricing and non-pricing factors combined with the real-time competitive data.

Problems we address:

1. Reactive Pricing - you change your prices after competitors’ prices or supply costs are changed
2. Limited Number of Factors - considering a limited number of factors and applying manual or expert-based rules instead of comprehensive repricing logic
3. Inaccurate Data - historical and fresh competitive data with the low accuracy of product matchings provokes continuous mistakes in pricing decision-making