Creally

We've been using Creally for a few months now for influencer acquisition. Before that, creator sourcing and outreach was just a lot of manual, repetitive work — finding creators, checking if they're relevant, sending emails, following up. With Creally we managed to cut the operational time on all of this by roughly 40%, which let us focus more on testing different angles and optimizing what actually works.

That said, it wasn't super intuitive at the start. The UI and the whole workflow took some time to figure out, but the team jumped on a call and walked us through everything, which helped a lot.

One thing that's not really about the platform itself — creators are just hard to work with. They ghost, don't reply, or come back with insane rates. At least with Creally you can automate follow-ups and use the outreach agent, so you're not manually chasing every single one.

We started using the product pretty early on and it was rough around the edges at first, not gonna lie. But they've been shipping fixes and improvements consistently. One of the more recent additions is creator scoring, which significantly improved the quality of results we were getting (even though it cut down the total number of creators — but honestly, quality over quantity here).

A few things that are still missing: not all platforms are supported yet — no YouTube at the moment, though they said it's coming soon. There's also no lookalike search or audience data, which other platforms have. For now we just ask creators directly for their stats.

Overall it does what it promises — makes the whole influencer marketing process less of an operational nightmare. Just be prepared that it's still evolving.