E2open Channel Shaping offers a suite of applications relating to
Channel Data Management - Capture, normalize and enrich demand and sales data from all tiers of distribution. Make fact-based decisions on channel inventory, partner performance and replenishment.
Partner Marketing Incentives - Develop markets with confidence, knowing that funds are well spent. Advanced algorithms validate program data and create fact-based return-on-investment (ROI) measures.
Partner Performance Incentives - Manage all partner incentive plans, from simple rebates to complex multi-tier programs, with advanced algorithms to determine payments based on performance.
Sales Performance Incentives - Efficiently manage the full lifecycle of all your sales performance plans from a single place, including loyalty and rewards programs, SPIFs and sales credit assignments.
Demand Signal Management - Automate the daily collection, cleansing and harmonization of inventory data and other retailer demand signals in a single repository to power planning and execution
Channel Operations Management - Manage complex multi-tier operation workflows, such as deal registration and inventory reconciliation, with unprecedented visibility, control and performance
Retail Shelf Management - Improve in-store execution and on-shelf availability for all items, including new product introductions and promotional events, to delight customers and grow sales.
Collaborative Business Planning - Create joint marketing business plans with structured workflows for timelines, program details and projected outcomes while tracking ongoing performance.
Partner Assessment and Enablement - Align channel composition with business objectives. Find the right partners for new markets, assess existing players and determine investments to optimize performance.
Payment Services - Simplify the payment of marketing incentive funds to channel partners through a fully-managed financial service that streamlines disbursements.