FOLLOW.ART

FOLLOW.ART creates digital infrastructure for curators and artists, designed to be used in the realities of the art world: in person at art fairs and exhibitions, online across fragmented channels, as a support layer that works without constant content creation. Built by a team with 10+ years behind the scenes of the international art world, working with thousands of artists, galleries, and visitors across 500+ art fairs.

The FOLLOW.ART Card centralizes artistic and curatorial practice with portfolio, contacts, booking, and direct financial support, addressing a key structural gap in the art world, where strong curatorial and artistic works lose momentum because they are hard to access, hard to share, and remain disconnected from direct financial support. With the FOLLOW.ART Card, presenting curatorial or artistic practice is more direct than a personal website and more focused than social media, without intermediaries or algorithmic feeds.

Support My Practice is the micro-patronage feature built into every FOLLOW.ART Card. It gives collectors, peers, and audiences a direct way to financially support a curatorial or artistic practice. Hundreds of curators and artists have already received direct financial support through their FOLLOW.ART Cards.

The Connectory is a searchable global directory of FOLLOW.ART users, designed for professional discovery beyond feed logic and closed circles. It allows curators to find artists by practice, theme, and medium, and artists to be found through the art world’s Yellow Pages without algorithmic competition or closed institutional networks.

3,000+ curators and artists use FOLLOW.ART across 100+ countries. FOLLOW.ART reached that number within 1 year of launch. 400+ participants have joined FOLLOW.ART talks, workshops, and webinars. Art fairs, universities, academies, cultural associations, and institutions actively collaborate with FOLLOW.ART to connect curators and artists with opportunities, audiences, and each other.