Magnific

Magnific, formerly Freepik, is the AI platform for creatives, specializing in tools for creating and editing audiovisual content. It offers AI-driven design tools and a library of more than 250 million stock assets such as photos, graphics, videos, and music, available under a freemium model. Founded in Malaga, Spain in 2010 and previously known as Freepik, the company relaunched as Magnific in April 2026.

Magnific uses advanced generative models like Google Imagen, Ideogram, Mystic, Flux, Kling, Google Veo, Hunyuan, Runway, and MiniMax for image and video creation, with multi-model blending that combines the world's latest AI models in a single workflow. These integrations enable the generation and editing of high-quality visual content using AI technology.

Magnific's product range includes the AI Image Generator, which creates images and digital art from text prompts and image references, with capabilities like Cinematic Mode for real camera settings, lenses and apertures, Variations for storyboard panels and perspective shifts, and Relight for scene lighting control. The AI Video Generator converts prompts and images into videos, with control over start and end frames, motion direction, camera movement, and multi-shot planning, plus Speak for lip sync in any language. The AI Voice Generator transforms text into natural-sounding speech, with voice cloning and a diverse set of pretrained voices, alongside AI-generated sound effects and music creation. LoRAs maintain character consistency in AI visuals, and the Retouch feature allows for photo element modifications. The Image Upscaler, powered by exclusive Creative and Precise models, improves image resolution with pixel-level refinement and up to Ultra HD 4K video output, and the Background Remover eliminates image backgrounds. The Reimagine tool reinterprets images into editable prompts, and the Sketch to Image tool turns sketches into images.

Users can access a library of more than 250 million stock images, videos, and audio files, as well as customizable templates, mockups, and a collection of scalable SVG icons. The platform also includes Spaces, a node-based canvas for real-time collaborative creation with integrated AI workflows, 3D Scenes for building 360º environments, an AI Assistant built into the platform, and Academy training programs for individuals and teams.