Google Analytics Alternatives

Google Analytics is described as 'Gain insights into website traffic with Advanced Segmentation, Custom Reporting, and data visualization. Enhance marketing and conversions effortlessly' and is a very popular Web Analytics service in the business & commerce category. There are more than 100 alternatives to Google Analytics for a variety of platforms, including Web-based, SaaS, Self-Hosted, Windows and iPhone apps. The best Google Analytics alternative is Matomo, which is both free and Open Source. Other great apps like Google Analytics are Plausible Analytics, Rybbit, Prisme Analytics and umami.

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Alternatives list

  1. Understand your audience and make better decisions by seeing visits, page performance, and user behavior clearly, without clutter or personal data.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
  2. DataSquirrel.ai is an AI-powered data analytics tool that automates the cleaning and visualization of raw data from Excel, CSV, or Google Sheet files, while offering secure processing, automatic anonymization, and collaborative features.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
     
  3. Chartello icon
     1 like

    Uncover trends in the data you have been collecting all along. Automatically generate charts from your live database without writing code.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  4. SessionCam icon
     17 likes

    Use SessionCam to record every customer journey made on your website. Replay individual sessions, generate heatmaps, understand and investigate funnel and form drop-off. Tackle abandonment, improve conversion and reduce support costs.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
  5. Keen IO icon
     5 likes

    Our API lets developers build scalable analytics features directly into their mobile & web apps.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Android
    • iPhone
    • Java Mobile
    • Android Tablet
    • iPad
    • Kindle Fire
     
  6. Reactflow icon
     1 like

    Reactflow give insight for marketers, product managers and UX designers about how their users experience their website. It reconstruct visitors activity like a movie for playback, while providing extracted console log, Heatmaps and funnel analytics.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Software as a Service (SaaS)
     
  7. Aptabase icon
     1 like

    Aptabase is privacy-first analytics that helps you get insights into how your app is being used, as well as where users are coming from and their device environments.

    Cost / License

    Application type

    Platforms

    • Software as a Service (SaaS)
    • Self-Hosted
     
  8. Aime icon
     3 likes

    Is an online tool that helps small businesses track customers and competitors, see how they stack up, and know what to do next with “data-driven” actionable steps. Aime helps businesses make marketing decisions quickly and drive visitor engagement.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
     
  9. ConversionRuler is a subscription based "performance tracking" reporting service that provides detailed information on the effectiveness of your site marketing efforts.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
  10. Wirelytic icon
     Like

    We are a company located near Berlin, and we are excited to introduce our web analytics application. Our tool is an alternative solution to Google Analytics and places a strong emphasis on protecting user data.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Software as a Service (SaaS)
     
  11. We've created a better web analytics experience for you AND your visitors. Our focus is to collect the minimum amount of data from your visitors while providing you metrics that are genuinely useful.

    Cost / License

    Application type

    Platforms

    • Online
     
  12. Comprehensive omnichannel intelligence and insights software. A one-stop solution for your enterprise reporting built on top of a data warehouse and delivered to you in a powerful business intelligence package that provides consolidated business KPIs, encourages data...

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Self-Hosted
    • Software as a Service (SaaS)
     
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