Google Analytics is described as 'Gain insights into website traffic with Advanced Segmentation, Custom Reporting, and data visualization. Enhance marketing and conversions effortlessly' and is a very popular Web Analytics service in the network & admin category. There are more than 100 alternatives to Google Analytics for a variety of platforms, including Web-based, SaaS, Self-Hosted, iPhone and Windows apps. The best Google Analytics alternative is Matomo, which is both free and Open Source. Other great apps like Google Analytics are Plausible Analytics, Rybbit, umami and Openpanel.dev.
GPL-licensed, open-source analytics platform offering self-hosted website tracking, advanced privacy controls, customizable dashboards, real-time insights on traffic sources, keywords, languages, and popular content, with no third-party data sharing or advertising integration.
New Zealand
Open-source web analytics offers easy, privacy-driven insights without cookies or tracking, featuring live dashboards, advanced filtering, custom events, multi-level location data, map visualizations, and the ability to monitor unlimited sites while maintaining compliance.
Hong Kong SAR China
Simplifies web analytics with open-source design prioritizing privacy. Less than 1KB, no cookies, GDPR compliant. Quick insights without complex reports. User data stays private and under control, offering transparent tracking. Lightweight for faster site performance.
Estonia
EU
Umami is a self-hosted web analytics tool that emphasizes simplicity and privacy. It's a free, open-source alternative to Google Analytics and other paid services, collecting only essential metrics viewable on a single page.
United States
Openpanel is a simple analytics tool for logging events on web, apps and backend. We have tried to combine Mixpanel and Plausible in the same product.
SwedenEU
This platform offers a privacy-friendly, self-hosted alternative to Google Analytics, featuring automatic TLS support, event and outbound link tracking, file download monitoring, 404 tracking, and public dashboards. Zero dependencies and unlimited site management make it scalable and easy to use.
GoatCounter is an open source web analytics platform available as a hosted service (free for non-commercial use) or self-hosted app. It aims to offer easy to use and meaningful privacy-friendly web analytics as an alternative to Google Analytics or Matomo.
Prisme Analytics is an Open Source, privacy-focused and progressive analytics service.
FranceEU
Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The platform ensures compliance with strict EU, US, Chinese and Russian data protection laws.
PolandEU
Open source real-time web log analyzer and interactive viewer that runs in a terminal in *nix systems or through your browser.
SpainEU
Pulse is a lightweight, privacy-friendly website analytics tool. Add one script tag and get instant insights into visitors, page views, and referrers, with no cookies, no fingerprinting, and no personal data collected.
Medama Analytics is an open-source project dedicated to providing self-hostable, cookie-free website analytics. With a lightweight tracker of less than 1KB, it aims to offer useful analytics while prioritising user privacy.
Japan
