Google Analytics Alternatives

Google Analytics is described as 'Gain insights into website traffic with Advanced Segmentation, Custom Reporting, and data visualization. Enhance marketing and conversions effortlessly' and is a very popular Web Analytics service in the business & commerce category. There are more than 100 alternatives to Google Analytics for a variety of platforms, including Web-based, SaaS, Self-Hosted, Windows and iPhone apps. The best Google Analytics alternative is Matomo, which is both free and Open Source. Other great apps like Google Analytics are Plausible Analytics, Rybbit, Prisme Analytics and umami.

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Alternatives list

  1. Clicky icon
     43 likes

    Privacy-focused Clicky delivers real-time analytics with action tracking, heatmaps, engagement and path analysis, data export, and uptime monitoring. Ideal for marketing and web admin teams monitoring visitor traffic and brand mentions.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
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    6
  2. Counter icon
     22 likes

    Web Analytics made simple and therefore privacy friendly.

    Cost / License

    Application type

    Platforms

    • Online
     
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    1
    Comments about Counter as an Alternative to Google Analytics
    Anders Dahlgren
    Positive
    0

    It's light-weight and clean.

    Counter icon
    Counter icon
    • Counter is Free and Open SourceGoogle Analytics is Free and Proprietary
    • Counter is Privacy focusedGoogle Analytics is not according to our users
  3. DataLab icon
     5 likes

    Utilize AI technology for seamless data analysis. DataLab's AI assistant interactively extracts insights, connects to multiple sources like CSV, Google Sheets, Snowflake, and BigQuery, and generates reviewable code. Designed similar to ChatGPT, ensuring effective data communication.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  4. KISSmetrics icon
     3 likes

    Advanced analytics software focusing on visitor interactions to provide insights into customer behavior. Perfect for businesses optimizing product development and marketing strategies with detailed event tracking and fast, intuitive reporting.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
  5. PostHog icon
     8 likes

    PostHog provides open-source product analytics, built for developers. Automate the collection of every event on your website or app, with no need to send data to 3rd parties. With just 1 click you can deploy on your own infrastructure, having full API/SQL access to the...

    60 PostHog alternatives

    Cost / License

    • Freemium
    • Open Source

    Application type

    Platforms

    • Online
    • Self-Hosted
     
    |
    1
    Comments about PostHog as an Alternative to Google Analytics
    Yves Stephan
    Positive
    1

    PostHog is absolutely brilliant: can't recommend it enough! You can drill into any data point on any chart, and see the real users that make up the number. You can then drill into each user and watch screen recordings of them to better-understand where they failed to convert, etc. Thumbs up.

    PostHog icon
    PostHog icon
    • PostHog is Freemium and Open SourceGoogle Analytics is Free and Proprietary
  6. AWStats icon
     27 likes

    AWStats is a free powerful and featureful tool that generates advanced web, streaming, ftp or mail server statistics, graphically. This log analyzer works as a CGI or from command line and shows you all possible information your log contains, in few graphical web pages.

    83 AWStats alternatives

    Cost / License

    • Free
    • Open Source

    Application type

    Platforms

    • Mac
    • Windows
    • Linux
    • Perl
     
  7. Statcounter icon
     16 likes

    Independent web analytics specialist Statcounter tracks millions of websites for companies, agencies, bloggers, self-employed, charities and anyone who wants to measure activity on their website, blog or forum.

    125 Statcounter alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
    |
    1
    Comments about Statcounter as an Alternative to Google Analytics
    Guest
    Positive
    -1

    Much better than Google Analytics. Data is much easier to understand and actually respects your visitors privacy

    Review by a new / low-activity user.
    Statcounter icon
    Statcounter icon
    • Statcounter is Freemium and ProprietaryGoogle Analytics is Free and Proprietary
  8. Privacy-centric analytics tool offering real-time stats with anonymized data, blocking bots and spam, requiring no cookie consent, and complying with global privacy laws. Easy to integrate, lightweight, and suitable for any site or framework seeking compliant insights.

    Cost / License

    • Paid
    • Open Source (MIT)

    Application type

    Platforms

    • Online
    • Self-Hosted
     
    |
    1
    6
    Comments about Fathom Analytics as an Alternative to Google Analytics
    analyticsisawesome
    Positive
    0

    Fast customer service and weekly email reports!

    Review by a new / low-activity user.
    Fathom Analytics icon
    Fathom Analytics icon
    • Most users think Fathom Analytics is a great Google Analytics alternative.

    • Fathom Analytics is Paid and Open SourceGoogle Analytics is Free and Proprietary
    • Fathom Analytics is Privacy focusedGoogle Analytics is not according to our users
  9. Mixpanel icon
     22 likes

    Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve...

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Software as a Service (SaaS)
     
  10. WatchThemLive icon
     144 likes

    WatchThemLive is a behavior analytics tool that enables you to watch your users' journeys through their eyes and optimize their experience with session recordings, heatmaps, and web analytics.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
  11. Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The platform ensures compliance with strict EU, US, Chinese and Russian data protection laws.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
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    1
    13
    Comments about Piwik PRO Analytics Suite as an Alternative to Google Analytics
    MichaelfromClearcode
    Positive
    0

    We've been using Piwik PRO since 2013 and are very happy with it. Piwik PRO offers an analytics platform, tag manager, CMP, and CDP, which allows us to run all of our web analytics activities from one place. One of the main reasons why we use Piwik PRO instead of Google Analytics is because it's a privacy-compliant analytics suite, plus it's very easy to use.

    Piwik PRO Analytics Suite icon
    Piwik PRO Analytics Suite icon
    • Almost everyone thinks Piwik PRO Analytics Suite is a great Google Analytics alternative.

    • Piwik PRO Analytics Suite is Freemium and ProprietaryGoogle Analytics is Free and Proprietary
  12. Countly icon
     17 likes

    Countly is a product analytics solution and innovation enabler that helps teams track product performance and customer journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, Countly allows you to innovate and enhance your products to...

    Cost / License

    • Freemium
    • Open Source

    Application type

    Platforms

    • Online
    • Self-Hosted
    • Software as a Service (SaaS)
     
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