Google Analytics Alternatives

Google Analytics is described as 'Gain insights into website traffic with Advanced Segmentation, Custom Reporting, and data visualization. Enhance marketing and conversions effortlessly' and is a very popular Web Analytics service in the business & commerce category. There are more than 100 alternatives to Google Analytics for a variety of platforms, including Web-based, SaaS, Self-Hosted, Windows and iPhone apps. The best Google Analytics alternative is Matomo, which is both free and Open Source. Other great apps like Google Analytics are Plausible Analytics, Rybbit, Prisme Analytics and umami.

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Alternatives list

  1. Web analytics platform. Delivers your granular, customer-level adn event-level data, in your own Amazon-powered data warehouse, so you can:

    Cost / License

    Application type

    Platforms

    • Online
    • Self-Hosted
     
  2. Instant and retroactive analytics for web and iOS. Heap is an advanced yet user-friendly web and app analytics tool that lets you define custom events, track conversions and analyse funnels without needing to get IT involved.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
  3. Microsoft Clarity is a cutting-edge and free forever behavioral analysis tool for understanding user interaction with your website. With our behavior-focused insights, quickly pinpoint where users get frustrated and turn problems into opportunities.

    65 Microsoft Clarity alternatives

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  4. Yandex.Metrica icon
     18 likes

    Yandex.Metrica is a free web analytics system combining advanced reporting tools with behavioral analytics (feat. the Session Replay & heat maps). Online-to-offline tracking, attribution models, intuitive dashboard, customizable reports and segments.

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Online
     
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  5. Fluent Analytics is like your privacy BFF for website stats, minus the cookies. Unlike Google Analytics, we’re not into selling your data or slowing down your site. And hey, you don’t need a PhD to get what our metrics are all about – they’re as easy as pie!

    Cost / License

    Platforms

    • Self-Hosted
    • Software as a Service (SaaS)
     
  6. Adobe Analytics is a tool that provides marketing reports and analytics. It allows for the creation of custom dashboards and reports, and for the analysis of data from any customer interaction point. The software offers web analytics, marketing analytics, attribution tools, and...

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Android
    • iPhone
    • Android Tablet
    • iPad
     
  7. Clockech icon
     4 likes

    Insights, control, and security. The analytics platform for modern websites.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  8. Supermetrics icon
     6 likes

    Get all your business data in one place. Easy-to-use report automation tools for web analytics, social media and online marketing.

    62 Supermetrics alternatives

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Mac
    • Windows
    • Linux
    • Google Chrome
     
  9. IBM Digital Analytics for Mobile provides marketing executives with real-time access to their top-line performance metrics and key performance indicators, anytime, anywhere.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
    • iPhone
     
  10. Usermaven icon
     Like

    Usermaven's Spotless™ tracking system is designed to automatically capture all events, eliminating the need for developers to manually track these events. This system is crafted to be a simple and efficient analytics tool for those in marketing and product development roles.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Software as a Service (SaaS)
     
  11. Shynet icon
     11 likes

    There are a lot of web analytics tools. Unfortunately, most of them come with the following caveats:

    Cost / License

    Application type

    Platforms

    • Self-Hosted
     
  12. Narrative BI is an all-in-one marketing analytics and reporting platform for growth, marketing, sales, and product teams in every company, including agencies. It automatically generates insights from marketing channels and turns them into reports (narratives).

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
     
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