Google Analytics is described as 'Gain insights into website traffic with Advanced Segmentation, Custom Reporting, and data visualization. Enhance marketing and conversions effortlessly' and is a very popular Web Analytics service in the network & admin category. There are more than 100 alternatives to Google Analytics for a variety of platforms, including Web-based, SaaS, Self-Hosted, iPhone and Windows apps. The best Google Analytics alternative is Matomo, which is both free and Open Source. Other great apps like Google Analytics are Plausible Analytics, Rybbit, Openpanel.dev and umami.
The Google Analytics Mobile SDK brings all the goodness of web-based Google Analytics to mobile applications on Android and iOS. You can use the SDK to track pageviews, click events, and--on Android--install referrers.
There are a lot of web analytics tools. Unfortunately, most of them come with the following caveats:
Conversion Monitor is a new and powerful tool to analyze your visitor's behavior and increase your conversion rate. Split your traffic by dozens of dimensions, and display them in easy to understand funnels.
Webtrends enables digital marketers to deliver the most relevant messages and experiences that drive remarkable results across their mobile, social and web efforts. Our technologies, expert consultants, and dedicated support staff help companies to:
Beam is the most affordable GDPR-compliant, cookie-free Google Analytics alternative on the market. And it comes with funnel analysis custom events.
Snitcher turns anonymous website visitors into hot leads by revealing which companies are visiting in real-time. Discover high-intent decision makers, surface their contact info, and automatically level up your outreach.
Verfacto is a machine-learning tool for e-commerce businesses that unifies customer data and turns it into marketing insights.
PoeticMetric is a privacy-first, regulation-compliant, blazingly fast website analytics tool.
Ruler Analytics makes measuring your marketing activities simple. Ruler allows you to track every conversion (lead or sale), company who visited your site and phone call back to the original source from which it was generated including the website, search engine and keyword.
Hunch Metrics is a new attribution platform that enables digital marketers and business owners to make better revenue-driven marketing decisions.
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For Ecommerce it is a very good alternative, because thanks to easier installation and more data measured, you get better conclusions out of your data quicker.