Google Keyword Planner is described as 'Free tool on Google Ads for keyword research. It reveals search terms used on Google, their frequency, and potential advertising costs. The tool is mainly used for pay-per-click (PPC) keyword research but can also be used for search engine' and is a SEO tool in the business & commerce category. There are more than 50 alternatives to Google Keyword Planner, not only websites but also apps for a variety of platforms, including SaaS, Windows, Mac and Linux apps. The best Google Keyword Planner alternative is SimilarWeb, which is free. Other great sites and apps similar to Google Keyword Planner are Semrush, ahrefs, Screaming Frog SEO Spider and Rankfender.
SimilarWeb is a global software development and data aggregation company specializing in web analytics and digital performance. It provides traffic insights for websites, supporting market research, competitive analysis, and business development.
Israel
Comprehensive digital marketing platform providing over 55 tools for SEO, PPC, SMM, and campaign management. Features include keyword research, backlink analysis, AI-driven content creation, SERP tracking, and competitor analysis. Ideal for agencies, streamlining processes and automating reporting.
United States
Ahrefs is a complete SEO toolset offering functionalities such as keyword research, link building, and website analysis. It provides free tools to improve SEO performance for both beginners and experts.
United Kingdom
The Screaming Frog SEO Spider is a small desktop program (PC or Mac) which crawls websites’ links, images, CSS, script and apps from an SEO perspective.
United Kingdom
Rankfender is an AI Visibility Intelligence Platform that monitors, analyzes, and improves how brands appear inside AI-generated answers across major large language models.
France
EU
Features four integrated cross-platform desktop tools for keyword research and ranking, on-page site audits, backlink analysis, and link building. Offers automated SEO checks, multi-language support, custom reports, and competitor analysis for improved website optimization.
Belarus
KWT Spider is a desktop-based website crawler and SEO analysis tool created to help users understand how their websites perform in search engines and modern AI-powered search platforms. It provides clear, reliable insights that make it easier to detect problems and improve site quality.
United States
Comprehensive SEO analytics suite offering keyword research, on-site audits, backlink evaluation, rank tracking, technical optimization, local business listing management, SERP monitoring, competitor analysis, digital PR features, and reporting integration.
United States
Keyword Cluster is a Chrome extension built for SEO professionals, marketers, and content creators. It helps users discover keyword clusters, long-tail keywords, and search intent insights directly inside search engines.
Pakistan
SaaS PPC optimization platform blending computational algorithms with human expertise for ad campaign management, including real-time analytics, workflow tools, support for A/B testing, customizable strategies, and transparent reporting for agencies and advertisers.
United Kingdom
Mangools offers a comprehensive suite of SEO tools, enabling keyword research, SERP and rank analysis, backlink tracking, and competitor authority assessment, optimizing your site's organic traffic gain while being easy to use with insightful metrics for locations worldwide.
SlovakiaEU
