

Google Analytics Content Experiments
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Google Analytics Content Experiments is a prominent feature in Google Analytics that allows for A/B testing. It used to be a seperate product called Google Website Optimizer.
Platforms
- Online
Discontinued
Content Experiments was shut down in August 2019




Comments and Reviews
With Optimizely and Visual Website Optimizer going for enterprise, the best cheap way to conduct A/B testing seems to be Google Analytics Experiment feature..