Joy is the most Beautiful, Intelligent, and Social loyalty platform for Shopify — trusted by 20,000+ merchants worldwide.
Built around three pillars: a premium Visual experience (Web Components, Sidebar + Widget UI), an AI Intelligence layer — the Merchant Copilot agent that designs campaigns, segments customers, and runs A/B tests on your behalf — and a Social layer that turns every interaction into a loyalty event.
Unlike transactional loyalty apps that live only at checkout, Joy keeps customers connected to your brand between purchases — across account, gamification, membership, wallet pass, and social channels.
Built with Shopify, not against it: Functions, metafields, Segments, and checkout extensions — natively. Free to start, scales to $499/mo.