Marzipan

Marzipan is a subscription-commerce platform purpose-built for wineries. It helps you sell more wine online by managing wine clubs, subscriptions, and orders directly from your existing website, with less stress, effort, and cost than general-purpose e-commerce tools.

The platform centers on subscription-first tools designed for how wineries actually sell: build flexible subscription plans and clubs, automate renewals, and strengthen customer relationships over time. Powerful e-commerce features let you create product bundles, offer discounts, and track inventory in real time with low-stock alerts. You control the full order lifecycle from a single view — update statuses, see payment information, and log fulfillment details. Rich, flexible product attributes let you add tasting notes, vineyard info, and region tags to any wine or collection, while smarter customer profiles bring together purchase history, tasting notes, and activity data.

Marzipan integrates with the tools you already use — sync with Mailchimp, shipping providers, and bonded warehouses, with an open API for custom connections. Prebuilt web components drop collections, checkout, and customer-account areas straight into your site, and a built-in CMS handles your pages and blog without a separate platform. You can also manage events, reservations, and ticketing for tastings.

Built in the UK and hosted on EU-based servers, Marzipan is privacy-focused and GDPR compliant.