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mbuzz

Every attribution tool runs a model and hides it. mbuzz runs 8, shows the math, and lets you write your own. Developer-first.

Per-channel ROAS, blended ROAS, MER, and new-customer cost — measured against attributed revenue, not what each ad platform claims for itself.

Cost / License

  • Freemium (Subscription)
  • Proprietary

Application type

Platforms

  • Online
  • Software as a Service (SaaS)
Conversion overview with multi-channel data — average 2.8 channels and 4.2 days per conversion. Last-click would credit one touchpoint and miss the other 2.8.
Conversions by channel and type — purchase, signup, trial — each weighted by the attribution model you chose, not the platform's.
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The Attribution DSL — your model as code. Nested time windows, custom decay curves, segment logic. Fork any of the 8 built-ins or write from scratch.
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Features

Properties

  1.  Lightweight

Features

  1.  Ad-free
  2.  Goal Tracking
  3.  Conversion tracking

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mbuzz information

  • Developed by

    AU flagmbuzz

  • Licensing

    Proprietary and Freemium product.

  • Pricing

    Subscription ranging between $29 and $299 per month + free version with limited functionality.

  • Alternatives

    51 alternatives listed

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  • Supported Languages

    • English

AlternativeTo Categories

Network & Admin, Office & Productivity

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mbuzz was added to AlternativeTo by vladmeh on and this page was last updated .
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What is mbuzz?

mbuzz is a multi-touch attribution platform for technical marketers who've stopped trusting their dashboard. Every attribution tool ships with a model baked in — last-click, data-driven, proprietary — and reports its number as if it came from physics. It doesn't. Same data, different models, completely different answers. mbuzz is the only attribution tool that runs eight models side-by-side (first-touch, last-touch, linear, time-decay, position-based, Markov, Shapley, data-driven) and lets you write your own in a SQL-like Attribution DSL. All of it runs server-side for 30-40% more touchpoint capture than client-side trackers miss to ad blockers and iOS privacy. Open-source SDKs for Ruby, Node, Python, and PHP mean the whole thing is code you can inspect and own. Built for startups and mid-market companies spending $20K–$1M/month on paid media who want to audit the math themselves — not pay $5K/month for someone else's opinion.