Matomo Alternatives

Matomo is described as 'Self-hosted GPL-licensed analytics with advanced privacy, customizable reports, insights on visitor languages, search keywords, and real-time traffic sources' and is a very popular Web Analytics service in the development category. There are more than 100 alternatives to Matomo for a variety of platforms, including Web-based, SaaS, Self-Hosted, Windows and Docker apps. The best Matomo alternative is Google Analytics, which is free. Other great apps like Matomo are Rybbit, Plausible Analytics, GoAccess and Vince.

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Alternatives
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Alternatives list

  1. Opti-Behavior icon
     4 likes

    Self-hosted WordPress analytics plugin with heatmaps, session recordings, funnels, form analytics and privacy-first A/B testing.

    Cost / License

    Application type

    Platforms

    • Self-Hosted
    • PHP
    • Wordpress
    Good alternative?
     
  2. Alientech is a provider of in-deph website visitor analytics. If you want your data live streamed to you with a chat function then take a no obligation trial. Hey, we even have a heatmap function!

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  3. Tinylitics icon
     1 like

    Tinylytics is perfect for your little corner of the web—think personal blogs or side projects. It's got an admin panel that's a breeze to navigate, giving you just the insights you need, without any of the clutter. It keeps things light-hearted without the overwhelm.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  4. Analog CE icon
     5 likes

    Analog is a popular logfile analyser: it shows you the usage patterns on your web server.

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Mac
    • Windows
    • Linux
    Good alternative?
     
  5. Serlog icon
     1 like

    Serlog is a server log analyzer that answers some crucial marketing questions: What search engine keywords are visitors using? What websites are sending us traffic? And most importantly, what websites are referring visitors who make purchases?

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Windows
    • US flagUnited States
    Serlog screenshot 1
    Good alternative?
     
  6. d8a.tech icon
     1 like

    GA4-compatible analytics with an embedded dashboard - open source, no vendor lock-in. Plugs into your existing GA4 or Matomo setup and writes to your own data warehouse. Deploy on your infrastructure or in the cloud. 🇪🇺.

    Cost / License

    • Free
    • Open Source (MIT)

    Application type

    Platforms

    • Online
    • Self-Hosted
    • Software as a Service (SaaS)
    • Docker
    Good alternative?
     
  7. Zenovay icon
     1 like

    Web analytics that shows which marketing channels bring paying customers — not just visitors. Real-time 3D globe, heatmaps, session replay, all in one dashboard.

    53 Zenovay alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    • US flagUnited States
    Zenovay screenshot 1
    Good alternative?
     
  8. GoodMetrics icon
     1 like

    GoodMetrics is a privacy-friendly web analytics platform built to be the Google Analytics alternative that GA4 should have been. It gives website owners clear, accurate insights into visitor behavior, traffic sources, and conversions with a clean interface that just works.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  9. sub.analytics is a privacy-first website analytics tool for developers and small businesses who want pageview data without cookies, consent banners, or Google.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  10. Yabrix Analytics is a privacy-first web analytics service built for teams that want real-time insights without invasive tracking. It works cookieless by default, uses aggregated metrics instead of individual profiling, and is designed to reduce GDPR and consent-banner friction.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  11. Numerics icon
     9 likes

    Visualize all your vital business statistics, live, in one place. Numerics helps you know your numbers, focus on your goals and make better decisions.

    80 Numerics alternatives

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • iPhone
    • iPad
    Good alternative?
     
  12. A privacy-friendly web analytics tool that replaces complex dashboards with clear, AI-generated text reports sent directly to your inbox.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
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