What is Riddle?
Riddle is an interactive content platform for creating quizzes, polls, surveys, personality tests, prediction games, and leaderboards. Build content in a no-code editor and embed it on your website, in apps, or share via direct link. GDPR-compliant, hosted in the EU.
What makes Riddle different?
Unlimited responses, views, and leads at every paid tier. Unlike Typeform, Outgrow, and Jotform, a Riddle quiz that goes viral costs the same as one that doesn't. Predictable cost regardless of audience size, which is why high-traffic publishers choose Riddle.
Who uses Riddle?
Built for publishers, broadcasters, sports leagues, and consumer brands. Customers include BBC, Club Med, Tate, RTL, Funke Mediengruppe, Immediate Media, SRF, 20 Minuten, and the Fiesta Bowl. Also used by agencies, SMEs, and consultants.
Main use cases:
Audience engagement: increase time-on-site with quizzes and polls
Lead generation: capture leads via gated personality tests and prediction games
Zero-party data: ask users directly about preferences, no tracking required
Sponsored content: branded quizzes for advertisers, multiplying ad inventory
Content monetization: integrated offer walls and ad units
Live events: real-time competitions, prize draws, and audience polls
Segmentation: route users into CRM segments based on quiz behavior
Key features:
Unlimited views, starts, responses, and leads on every paid plan
15+ content formats combinable in a single Riddle
No-code builder with white-label and CSS customization
Web and in-app embedding plus standalone URLs
GDPR-compliant, EU-based storage
Built-in sweepstakes and prize-draw mechanics
Native integrations: HubSpot, Salesforce, Mailchimp, Brevo, GA4, GTM, plus webhooks and full API
Team collaboration, folders, role-based permissions
AI-assisted content generation
Is Riddle GDPR compliant?
Yes. Built and hosted in Germany under EU data protection law. Consent-based, zero-party data collection with no tracking pixels or third-party cookies. Suitable for public broadcasters and regulated industries.
Pricing
Flat-fee tiered pricing from $119 to $749/month. No usage caps. 14-day free trial, no credit card required. 30-day money-back guarantee. 20% non-profit discount.