Semrush Alternatives

Semrush is described as 'Powerful suite with 55+ tools for SEO, PPC, and content management, offering keyword research, site audits, social media scheduling, and competitive analysis' and is a popular SEO tool in the business & commerce category. There are more than 100 alternatives to Semrush for a variety of platforms, including Web-based, SaaS, Windows, Google Chrome and Mac apps. The best Semrush alternative is SimilarWeb, which is free. Other great apps like Semrush are ahrefs, Google Search Console, Serpstat and Moz.

filter to find the best alternatives

Semrush alternatives are mainly SEO Tools, but if you're looking for Website Monitoring Tools or Website Audit Tools you can filter on that. Other popular filters include Open Source, Free and Free + SEO. You can also filter by region, for example EU-based alternatives if you prefer software developed in the European Union. These are just examples - use the filter bar below to find more specific alternatives to Semrush.
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Alternatives
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Alternatives list

  1. AI analyzes search data nightly, providing weekly actionable SEO briefings that cover keywords, CTR, indexing, web vitals, content decay, traffic from AI answer engines, and real statistical A/B testing. Supports 64 reports across 16 categories with alerts.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  2. RankDots icon
     Like

    AI tool analyzes real-time Google SERP data to reveal search intent, identify low-competition keywords, form smart topic clusters, and generate SEO-optimized outlines and content, allowing efficient planning, prioritization, and organic traffic growth.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  3. Seodisias icon
     1 like

    Seodisias is a free SEO crawler and website analyzer. It crawls your website, detects technical SEO issues, and provides actionable insights to help improve your search engine rankings, all from a desktop application.

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Windows
    • Linux
    • Mac
    Good alternative?
     
  4. AnalySEO icon
     Like

    AI-powered SEO platform that turns Google Search Console and Analytics data into prioritized SEO actions, keyword opportunities, competitor insights and AI search visibility.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  5. SEOCactus is a full-suite SEO platform for agencies and consultants: deep site audits, keyword rank tracking, and competitor analysis in one place, at a fraction of enterprise-tool pricing.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  6. Connect up your Google Search Console with Rank Alert and get daily alerts and suggestions to improve your SEO

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
    Good alternative?
     
  7. SEOagent icon
     Like

    SEO Engine for Coding Agents.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  8. Stackra icon
     Like

    Most website audit tools produce a Lighthouse report and leave you to figure out the rest. Stackra is different in three ways. It detects your platform: WordPress, Shopify, Wix, Squarespace, Webflow, etc., and only surfaces fixes you can actually make on your setup.

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  9. I built Keyword Analytics out of frustration with Google Search Console. I run several small sites, and switching between properties just to check keyword rankings was wasting too much time.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  10. Gauge helps your company show up in AI answers.

    With traffic leaving search and heading to ChatGPT, SEO is dying. Gauge measures responses in AI answers over time to find opportunities to improve your AI presence.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  11. Tabkeel icon
     Like

    Website auditing tool for AI-built SaaS: finds broken links, contradictory pricing and pages AI cannot read, each with a paste-ready fix.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  12. Traffic Torch is a free, open-source, privacy-first SEO and UX analysis toolkit that runs 100% in the browser client-side only. No account required, no tracking, no server-side data storage. Simply enter any website URL to get an instant comprehensive 360° health score...

    Cost / License

    • Freemium
    • Open Source (MIT)

    Application type

    Platforms

    • Online
    Good alternative?
     
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