Semrush Alternatives

Semrush is described as 'Powerful suite with 55+ tools for SEO, PPC, and content management, offering keyword research, site audits, social media scheduling, and competitive analysis' and is a popular SEO tool in the business & commerce category. There are more than 100 alternatives to Semrush for a variety of platforms, including Web-based, SaaS, Windows, Google Chrome and Mac apps. The best Semrush alternative is SimilarWeb, which is free. Other great apps like Semrush are ahrefs, Google Search Console, Serpstat and Moz.

filter to find the best alternatives

Semrush alternatives are mainly SEO Tools, but if you're looking for Website Monitoring Tools or Website Audit Tools you can filter on that. Other popular filters include Open Source, Free and Free + SEO. You can also filter by region, for example EU-based alternatives if you prefer software developed in the European Union. These are just examples - use the filter bar below to find more specific alternatives to Semrush.
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Alternatives
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Alternatives list

  1. GroMach icon
     Like

    Turn keywords into high-ranking articles automatically. Our AI SEO writer crafts and syncs content to your site to dominate search results.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  2. LintPage icon
     Like

    Free pre-launch website audit tool for developers. Scans any URL for 60+ issues across SEO, accessibility, performance, security, and structured data in 30 seconds. CLI, CI/CD, and web dashboard. No signup required.

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  3. VSQuo icon
     Like

    VSQuo is a Competitive Intelligence Platform that leverages data from product comparison sites and directories to provide actionable insights and help you make smarter business decisions.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
    Good alternative?
     
  4. Rank Prompt helps brands track, measure, and improve their visibility in AI-generated answers like ChatGPT and Gemini.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  5. QueryBurst is an AI Search Optimization platform with a unique focus on the reasoning behind AI answers. Queryburst's tools show you how AI thinks, help you optimize your site for retrieval, and make your brand impossible to ignore.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  6. Netkly icon
     Like

    Analyze any domain's backlink profile instantly. See who links to your competitors and find opportunities.

    Cost / License

    • Free
    • Proprietary

    Platforms

    • Online
    Good alternative?
     
  7. OptiQra icon
     Like

    Open-source website auditing and optimization tool with AI-powered fixes, GEO/AEO analysis, and full-site crawling and auto-fixing that fixes the problems it finds without having to lift a finger.

    Cost / License

    • Free
    • Open Source (MIT)

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    • Windows
    • Mac
    • Linux
    • Self-Hosted
    • Docker
    Good alternative?
     
  8. Answered icon
     Like

    Answered is an AI visibility monitoring platform that tracks how your brand appears across ChatGPT, Perplexity, Claude, and Google AI Overview. The platform measures an AEO Visibility Score combining Presence, Positioning, and Perception, and flags mentions, citations, and...

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  9. Spotbookr icon
     Like

    Spotbookr is a searchable social media advertising intelligence platform that analyzes ad campaign data across major social networks to uncover performance trends, competitor activity, spend patterns, and creative insights.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
    Good alternative?
     
  10. SEO Briefs AI generates complete, writer-ready SEO content briefs in 30 seconds by analyzing live Google search results. It also measures brand visibility across Claude, ChatGPT, Perplexity, and Gemini simultaneously with a 0-100 score per model and actionable recommendations...

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  11. LocalSeen icon
     Like

    Monitors local business presence in ChatGPT, Claude, Gemini, and Google AI Overviews, scans real buyer queries, analyzes Google profile issues, review volume, citation gaps, offers competitor comparison, review monitoring, geo-grid data, and weekly reports.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  12. Autorank icon
     Like

    Autorank is an AI SEO platform that produces research-backed content to help businesses rank on Google and AI search engines like ChatGPT, Claude and Gemini, boosting organic traffic and revenue.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
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