Semrush Alternatives

Semrush is described as 'Powerful suite with 55+ tools for SEO, PPC, and content management, offering keyword research, site audits, social media scheduling, and competitive analysis' and is a popular SEO tool in the business & commerce category. There are more than 100 alternatives to Semrush for a variety of platforms, including Web-based, SaaS, Windows, Google Chrome and Mac apps. The best Semrush alternative is SimilarWeb, which is free. Other great apps like Semrush are ahrefs, Google Search Console, Serpstat and Moz.

filter to find the best alternatives

Semrush alternatives are mainly SEO Tools, but if you're looking for Website Monitoring Tools or Website Audit Tools you can filter on that. Other popular filters include Open Source, Free and Free + SEO. You can also filter by region, for example EU-based alternatives if you prefer software developed in the European Union. These are just examples - use the filter bar below to find more specific alternatives to Semrush.
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Alternatives
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Alternatives list

  1. Cluo icon
     Like

    Tracks brand mentions and rankings daily across Google, AI Overviews, ChatGPT, Gemini, and Perplexity in one dashboard, features competitor tracking, visibility scoring, Search Console insights, supports SMBs and agencies, with global and monthly flexibility.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  2. Checks daily whether ChatGPT, Gemini, Google AI Mode and AI Overviews recommend your business, keeps every answer, and tells you what to do next.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  3. iGrowthTracker is a website analytics and discovery tool designed to help marketers, founders, and investors stay ahead of digital trends.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  4. Citare icon
     Like

    AI search intelligence + Ahrefs-class SEO suite. Track your brand across ChatGPT, AIO, Gemini, Claude, Perplexity with persona-anchored Brand Radar. Includes Site Explorer, Keywords Explorer, Rank Tracker, Site Audit. INR-native billing. Free forever tier.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  5. SiteBeat icon
     Like

    Analyzes 80+ website metrics including speed, SEO, security, broken links, mobile readiness, and content quality. Provides CMS-specific fix instructions, health grading from A+ to F, and free summary for up to 50 pages, plus premium, detailed expert-level reports.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  6. AEOARC icon
     Like

    AI search visibility platform that measures how ChatGPT, Perplexity, Gemini and other AI engines mention your brand, then helps you fix gaps with approval-gated content and re-measurement.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  7. SEO Automation Hub is an operational SEO platform: automated audit, Google Search Console, competitor analysis, content templates, search trends and a workflow board. Built to turn SEO analysis into prioritized, delivered work for agencies, consultants and in-house teams.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  8. LinkZoid icon
     Like

    Automate internal linking to boost SEO.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  9. Amplift icon
     Like

    An Al platform that brings influencer marketing generative engine optimization (GEO), social listening, and content production into one unified growth stack. One place. Zero chaos. Smarter results.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  10. GeoGen icon
     Like

    GeoGen is an AI visibility analytics platform that helps brands and agencies track, measure, and improve how they appear in generative search engines like ChatGPT, Perplexity, Bing AI and others.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
    • US flagUnited States
    GeoGen screenshot 1
    Good alternative?
     
  11. Sanbi.ai icon
     1 like

    Sanbi is an AI visibility infrastructure platform that helps brands track, audit, and optimize their presence in LLM-generated responses (ChatGPT, Gemini).

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  12. SiteSignal tells agencies and SaaS teams exactly what to fix to get recommended by ChatGPT, Claude, Perplexity, Gemini, and Google AI Overview. Every week. Not a monitoring tool. A weekly AEO action plan.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
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