Semrush Alternatives

Semrush is described as 'Powerful suite with 55+ tools for SEO, PPC, and content management, offering keyword research, site audits, social media scheduling, and competitive analysis' and is a popular SEO tool in the business & commerce category. There are more than 100 alternatives to Semrush for a variety of platforms, including Web-based, SaaS, Windows, Google Chrome and Mac apps. The best Semrush alternative is Serpstat. It's not free, so if you're looking for a free alternative, you could try SimilarWeb or ahrefs. Other great apps like Semrush are Google Search Console, Moz, SEO PowerSuite and Screpy.

filter to find the best alternatives

Semrush alternatives are mainly SEO Tools, but if you're looking for Website Monitoring Tools or Website Audit Tools you can filter on that. Other popular filters include Open Source, Free and Free + SEO. You can also filter by region, for example EU-based alternatives if you prefer software developed in the European Union. These are just examples - use the filter bar below to find more specific alternatives to Semrush.
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Alternatives list

  1. Netkly icon
     Like

    Analyze any domain's backlink profile instantly. See who links to your competitors and find opportunities.

    Cost / License

    • Free
    • Proprietary

    Platforms

    • Online
     
  2. Answered icon
     Like

    Answered is an AI visibility monitoring platform that tracks how your brand appears across ChatGPT, Perplexity, Claude, and Google AI Overview. The platform measures an AEO Visibility Score combining Presence, Positioning, and Perception, and flags mentions, citations, and...

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
  3. Spotbookr icon
     Like

    Spotbookr is a searchable social media advertising intelligence platform that analyzes ad campaign data across major social networks to uncover performance trends, competitor activity, spend patterns, and creative insights.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
     
  4. SEO Briefs AI generates complete, writer-ready SEO content briefs in 30 seconds by analyzing live Google search results. It also measures brand visibility across Claude, ChatGPT, Perplexity, and Gemini simultaneously with a 0-100 score per model and actionable recommendations...

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  5. Autorank icon
     Like

    Autorank is an AI SEO platform that produces research-backed content to help businesses rank on Google and AI search engines like ChatGPT, Claude and Gemini, boosting organic traffic and revenue.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  6. RankDots icon
     Like

    AI tool analyzes real-time Google SERP data to reveal search intent, identify low-competition keywords, form smart topic clusters, and generate SEO-optimized outlines and content, allowing efficient planning, prioritization, and organic traffic growth.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  7. Connect up your Google Search Console with Rank Alert and get daily alerts and suggestions to improve your SEO

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
     
  8. Stackra icon
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    Most website audit tools produce a Lighthouse report and leave you to figure out the rest. Stackra is different in three ways. It detects your platform: WordPress, Shopify, Wix, Squarespace, Webflow, etc., and only surfaces fixes you can actually make on your setup.

    Cost / License

    • Free
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  9. I built Keyword Analytics out of frustration with Google Search Console. I run several small sites, and switching between properties just to check keyword rankings was wasting too much time.

    Cost / License

    • Freemium
    • Proprietary

    Application types

    Platforms

    • Online
     
  10. Gauge helps your company show up in AI answers.

    With traffic leaving search and heading to ChatGPT, SEO is dying. Gauge measures responses in AI answers over time to find opportunities to improve your AI presence.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  11. Traffic Torch is a free, open-source, privacy-first SEO and UX analysis toolkit that runs 100% in the browser client-side only. No account required, no tracking, no server-side data storage. Simply enter any website URL to get an instant comprehensive 360° health score...

    Cost / License

    • Freemium
    • Open Source (MIT)

    Application types

    Platforms

    • Online
     
  12. PetalRank icon
     Like

    PetalRank is an AI-powered platform that tracks SEO, GEO, and AI search visibility so growing teams can improve rankings and capture leads from AI engines.

    Cost / License

    • Paid
    • Proprietary

    Application types

    Platforms

    • Online
     
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