Semrush Alternatives

Semrush is described as 'Powerful suite with 55+ tools for SEO, PPC, and content management, offering keyword research, site audits, social media scheduling, and competitive analysis' and is a popular SEO tool in the business & commerce category. There are more than 100 alternatives to Semrush for a variety of platforms, including Web-based, SaaS, Windows, Google Chrome and Mac apps. The best Semrush alternative is Serpstat. It's not free, so if you're looking for a free alternative, you could try SimilarWeb or ahrefs. Other great apps like Semrush are Google Search Console, SEO PowerSuite, Moz and Screpy.

filter to find the best alternatives

Semrush alternatives are mainly SEO Tools, but if you're looking for Website Monitoring Tools or Website Audit Tools you can filter on that. Other popular filters include Open Source, Free and Free + SEO. You can also filter by region, for example EU-based alternatives if you prefer software developed in the European Union. These are just examples - use the filter bar below to find more specific alternatives to Semrush.
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Alternatives
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Alternatives list

  1. KPIKIT icon
     1 like

    KPIKIT is a revenue operations and KPI management platform that turns technical and marketing data into clear monetary impact.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  2. AI-powered crawling analyzes any WordPress or FTP-enabled site to suggest and auto-inject internal links using keyword and anchor text matching. Supports preview, approval, instant rollback, and page backups, streamlining internal linking and SEO optimization while minimizing risk.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  3. Soro icon
     Like

    Soro is an SEO autopilot that automates your entire blogging workflow, from keyword research to publishing. It learns your brand's voice and audience to write high-quality articles that rank on Google and ChatGPT, helping you grow organic traffic without hiring an agency.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  4. Keyword research made easy. No complicated dashboards or learning curves. Just enter a keyword and get actionable insights in seconds.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  5. SeoLoupe icon
     Like

    SeoLoupe is an easy-to-use SEO audit platform that helps you find and fix the issues holding your website back. Simply enter your website URL, and SeoLoupe scans your site for technical SEO, on-page SEO, performance, AI search visibility, backlinks, keywords, and other important...

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  6. Most SEO audit tools have the same problem: they show you everything wrong with a site and leave you to figure out what matters. A list of 800 issues ranked by "severity" is not actionable -- it's overwhelming. CrawlRaven was built to fix that.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Software as a Service (SaaS)
    Good alternative?
     
  7. phpRank icon
     Like

    self-hosted, professional SEO reports and web tools software designed to help improve the content, quality, and performance of websites.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    • Laravel
    • PHP
    Good alternative?
     
  8. UptickIQ icon
     Like

    Scans your website and your market — Google search results, the map pack, reviews, directories, competitors and their ads — and turns the gap into a prioritized, evidence-backed growth plan.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  9. Nelavio icon
     Like

    Nelavio is a self-serve Visibility Ops platform for business websites. It scans a site, finds what limits organic visibility, prepares safe SEO fixes, supports local visibility work, and keeps a clear proof trail of what changed month after month.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Windows
    Good alternative?
     
  10. Predict citation likelihood across ChatGPT, Perplexity, and Google AI Overview, with prioritized fixes for structure, FAQs, and competitive gaps.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Software as a Service (SaaS)
    • Online
    Good alternative?
     
  11. Astiva AI icon
     Like

    Astiva AI is the Competitive Intelligence platform for AI Search and Visibility. Track how 10 AI engines recommend your brand vs. competitors.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  12. SEO Core App is an SEO operations platform that helps teams audit websites, manage keywords, generate AI powered improvements, and safely deploy SEO changes to live sites.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
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