Semrush Alternatives

Semrush is described as 'Powerful suite with 55+ tools for SEO, PPC, and content management, offering keyword research, site audits, social media scheduling, and competitive analysis' and is a popular SEO tool in the business & commerce category. There are more than 100 alternatives to Semrush for a variety of platforms, including Web-based, SaaS, Windows, Google Chrome and Mac apps. The best Semrush alternative is SimilarWeb, which is free. Other great apps like Semrush are ahrefs, Google Search Console, Serpstat and Moz.

filter to find the best alternatives

Semrush alternatives are mainly SEO Tools, but if you're looking for Website Monitoring Tools or Website Audit Tools you can filter on that. Other popular filters include Open Source, Free and Free + SEO. You can also filter by region, for example EU-based alternatives if you prefer software developed in the European Union. These are just examples - use the filter bar below to find more specific alternatives to Semrush.
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Alternatives
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Alternatives list

  1. VisRank icon
     Like

    Free platform for auditing websites, combining SEO score, AI search visibility, security header checks, local signals, and clear reports in seconds, highlighting key discoverability issues and practical recommendations. No login required, suitable for all user types.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  2. Live-URL backlink verification engine for pre-index and post-index audits. Every backlink verified live on the URL not from a database.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  3. Prafero icon
     Like

    Prafero is an all-in-one website intelligence platform for auditing any site in one place. It analyzes SEO, performance, security, DNS, and tech stack signals, then turns them into clear insights so founders, marketers, developers, and agencies can make faster website decisions.

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  4. nqzai icon
     Like

    Nqzai is a platform that streamlines lead generation through personalized outreach and automated email campaigns. It enhances SEO, identifies backlink opportunities, and simplifies complex growth tasks into actionable requests.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  5. Rankry icon
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    Rankry is a brand-first GEO Intelligence platform that tracks how ChatGPT, Claude, Gemini, Perplexity, and Grok rank, mention, and recommend your brand across hundreds of buyer-intent prompts. See where you rank, who outranks you, and what's blocking the top spot.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
    • US flagUnited States
    Rankry screenshot 1
    Good alternative?
     
  6. SaveMySEO icon
     Like

    SaveMySEO replaces expensive SEO agencies and freelance writers with an automated, AI-powered platform designed from the ground up for personal injury attorneys. Instead of paying $2,000–$5,000/month for agency retainers that deliver inconsistent results, firms get a complete...

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  7. PageLens AI is launch QA for AI-built websites and apps. Paste a URL and it renders the site, checks SEO, mobile UX, accessibility, security, tracking, trust signals and AI-search readiness, then gives you prioritised evidence and Markdown fixes for tools like Cursor, Claude Code etc...

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    Good alternative?
     
  8. Rank Chat icon
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    Rank Chat connects to your Google Search Console and uses AI to deliver prioritized, actionable SEO recommendations daily — so founders can stop analyzing dashboards and start shipping improvements.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  9. CrawlRhino SEO Crawler is an SEO spider tool and website crawler that scans websites to identify technical SEO issues, analyse site structure, and collect important on-page SEO data for optimisation.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Windows
    Good alternative?
     
  10. GEO Checker is an AI search visibility and Generative Engine Optimization tool built around a browser extension workflow. It helps founders, SEO teams, content teams, marketers, and consultants see how a product appears inside real AI answers instead of guessing from normal...

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  11. AEOVisor icon
     Like

    Track your brand's Share of Voice across AI engines, reveal citation sources, audit AI-readiness, and get prioritized fixes. AEOVisor shows where your brand appears in ChatGPT, Gemini, Perplexity & Claude and what to fix to rank higher in AI answers.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    Good alternative?
     
  12. Rocketito icon
     Like

    Rocketito is an AI SEO optimization platform that makes local businesses and SMBs visible inside ChatGPT, Claude, Perplexity, and Gemini. It audits how AI systems currently describe your business, identifies exactly why competitors get recommended over you, and delivers a...

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
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