Semrush Alternatives

Semrush is described as 'Powerful suite with 55+ tools for SEO, PPC, and content management, offering keyword research, site audits, social media scheduling, and competitive analysis' and is a popular SEO tool in the business & commerce category. There are more than 100 alternatives to Semrush for a variety of platforms, including Web-based, SaaS, Windows, Google Chrome and Mac apps. The best Semrush alternative is Serpstat. It's not free, so if you're looking for a free alternative, you could try SimilarWeb or ahrefs. Other great apps like Semrush are Google Search Console, SEO PowerSuite, Moz and Screpy.

filter to find the best alternatives

Semrush alternatives are mainly SEO Tools, but if you're looking for Website Monitoring Tools or Website Audit Tools you can filter on that. Other popular filters include Open Source, Free and Free + SEO. You can also filter by region, for example EU-based alternatives if you prefer software developed in the European Union. These are just examples - use the filter bar below to find more specific alternatives to Semrush.
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Alternatives
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Alternatives list

  1. Webcustodia icon

    Webcustodia

     Like

    Do you find it time-consuming to identify and fix content-related issues on your website?

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • LU flagLuxembourg
    • European Union flagEU
    Webcustodia screenshot 1
    Good alternative?
     
  2. Surmado icon

    Surmado

     2 likes

    AI marketing analyst for small business. SEO audits and AI visibility testing across ChatGPT, Perplexity, Google Gemini, Claude, Meta AI, Grok, and DeepSeek. $50 per report. Full API included.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • US flagUnited States
    Confused about a report recommendation? Surmado's AI Research Analyst, Scout breaks everything down in plain English. Technical SEO made actionable.
    Good alternative?
     
  4. Mentionary icon

    Mentionary

     7 likes

    Mentionary is an AI Answer Engine Optimization (AEO) platform that helps marketing and growth teams turn AI-generated answers into a measurable acquisition channel.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • FR flagFrance
    • European Union flagEU
    Main view of mention tracking, share of voice, competitor positioning, and related.
    Good alternative?
     
  5. Ad
    Screenshot
    SEO PowerSuite icon
    SEO PowerSuite

    Features four integrated cross-platform desktop tools for keyword research and ranking, on-page site audits, backlink analysis, and link building. Offers automated SEO checks, multi-language support, custom reports, and competito...

    https://www.link-assistant.com
    Learn More
  6. Surchee icon

    Surchee

     Like

    Surchee is a free MVP tool that shows how AI like ChatGPT interpret your website. Check brand clarity, key info, and AI discoverability in seconds.

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Online
    Surchee Homepage
    Good alternative?
     
  7. OpenSEO icon

    OpenSEO

     2 likes

    OpenSEO is an SEO tool for the people. If tools like Semrush or Ahrefs are too expensive or bloated, OpenSEO is a pay-as-you-go alternative that you actually control.

    Cost / License

    • Freemium
    • Open Source (MIT)

    Platforms

    • Online
    • Self-Hosted
    • Docker
    • Software as a Service (SaaS)
    • US flagUnited States
    OpenSEO screenshot 1
    Good alternative?
     
  9. UseWok icon

    UseWok

     2 likes

    Build Your SaaS. UseWok Helps AI Find, Understand, and Recommend It.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Software as a Service (SaaS)
    • Online
    • FR flagFrance
    • European Union flagEU
    img_1_UseWok
    Good alternative?
     
  10. N

    Neogenio

     3 likes

    AI SEO and GEO platform that audits a site, researches and clusters keywords, writes optimised articles with validated citations, and publishes them straight to WordPress.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • RO flagRomania
    • European Union flagEU
    Audit report: a GEO score and an SEO score for the site, with findings split into main problems, quick wins and next steps.
    Good alternative?
     
  11. Bajorat Media Cockpit icon

    Bajorat Media Cockpit

     1 like

    Most SEO tools only track half the picture: rankings on Google. Bajorat Media Cockpit also tracks whether and how AI systems like ChatGPT, Gemini, and Perplexity mention you — including an llms.txt generator to help AI crawlers understand your site.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    • DE flagGermany
    • European Union flagEU
    Bajorat Media Cockpit screenshot 1
    Good alternative?
     
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    1
  12. Seodar icon

    Seodar

     5 likes

    Crawls a website and reports technical SEO and WCAG 2.2 accessibility issues, scored and ranked by what each fix is worth.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    • SI flagSlovenia
    • European Union flagEU
    Health score and crawl summary
    Good alternative?
     
  13. IndexProbe icon

    IndexProbe

     1 like

    The bulk version of Google's URL Inspection tool — official GSC indexation statuses for your entire site, not one URL at a time.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • FR flagFrance
    • European Union flagEU
    Indexation Status Dashboard
    Good alternative?
     
  14. Avision GBP icon

    Avision GBP

     1 like

    Avision is a Google Business Profile (GBP) management platform powered by AVI Intelligence. It connects to the official Google Business Profile API via OAuth 2.0 to monitor, protect, and grow local listings automatically.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • GB flagUnited Kingdom
    Agency Fleet Dashboard — manage client subscriptions, wholesale pricing, and a full portfolio overview from one screen.
    Good alternative?
     
  15. SEOrobin icon

    SEOrobin

     1 like

    SEOrobin is a comprehensive suite of SEO tools built to help you grow traffic to your website without the complexity or high costs of enterprise platforms and agencies.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    • GB flagUnited Kingdom
    SEOrobin screenshot 1
    Good alternative?
     
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