SlickStack

Outside of the so-called Application Layer, so much of the way computers and servers now work has been moved away from in-house teams and specialists and onto "the cloud" that terms like DevOps have become standard among recruiters, companies, and developers alike. Modern web development trends have begun to revolve entirely around concepts such as automation, APIs, cloud services, and beyond — a phenomenon we might refer to as Web 3.0.

While this shift is exciting, there is now a massive and growing disconnect between these emerging technologies and the humans that are expected to implement or benefit from them. Typical small business owners (SMBs), along with independent agencies or freelancers, now face a virtually impossible learning curve if they wish to maintain not only a competitive "webdev" edge, but even to keep up with basic standards in website performance and security.

While Silicon Valley "gurus" and corporations pump out new SaaS services (or incredibly complex Configuration Management tools like Ansible) on a daily basis, the typical small business website is still trying to figure out how to make their contact forms work correctly. The "legacy" shared web hosting monopolies — think EIG or GoDaddy — also have little motivation to education their audience, as perpetuating confusion seems to be a core pillar of their business model.

Thus, before the likes of Google and Amazon and Shopify and Wix take over the entire web and turn it into Wall Street-backed website builders that feed into their private ecosystems, SlickStack hopes to bridge the knowledge gap between emerging technology and old-school web development to empower SMBs to achieve top notch website performance and security by offering a "controlled" LEMP-stack environment with limited options that is perfectly suited to the world's most popular open-source CMS: WordPress.