Spequlo

Spequlo is a virtual try-on and fit-intelligence platform for direct-to-consumer fashion brands.

For shoppers: upload one full-body photo and it becomes your personal mannequin. From then on, every garment you view is tried on your body - the fit, the colour, the silhouette - before you spend a dollar. Save pieces to a wardrobe, build looks, and get size guidance drawn from the brand's own size chart.

For brands: Spequlo installs on any product page with a single script tag, or through the Shopify app, and works from the product photography you already have - no 3D models, no reshoot. It runs on Shopify, WooCommerce, BigCommerce, Magento and custom storefronts. Every try-on is logged against real purchase outcomes so brands can measure what the fitting room actually does for conversion, using a random session holdout rather than a before-and-after comparison.

There is also a consumer iOS app for shoppers who want to try on and save looks outside a brand's store.

Spequlo is built in Toronto by Spequlo Technologies Inc. and designed for womenswear categories where fit drives the decision: dresses, occasionwear, fitted tops and structured knitwear.