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strataQED icon

strataQED

Create advanced marketing mix models that analyze past performance and help you understand what's working and what's not from your marketing investments.

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Cost / License

  • Pay once or Subscription
  • Proprietary

Platforms

  • Windows
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Features

  1.  Workflow Automation
  2.  Real-time analytics

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What is strataQED?

Use historical data to understand key business drivers

strataQED creates marketing mix models by evaluating historical data to quantify the relationship between business drivers and business results. Our AI-powered algorithm uses machine learning to test millions of potential models to ensure a higher quality answer to your marketing mix questions.

strataQED offers you:

Quickly build advanced Marketing Mix Models:

  • Automated workflows
  • Special case wizards
  • Real-time business metrics

Find a reliable fit: strataQED’s model search algorithm is powered by a unique AI engine that searches thousands of models a minute to find the right combination of marketing tactics and drivers.

Immediate and transparent results: Model results are available immediately, and visualized in a transparent and understandable way. New data is incorporated in near-real-time to support ongoing planning and changing business questions.