UsabilityTools

Optimize websites for better user experience and higher conversion.

See the website from the user’s perspective or ask them directly how to improve your service. UsabilityTools platform combines qualitative and quantitative approach. It is integrated with a research panel with access to over 10 million people worldwide.

UT platform comprises three main parts:

Conversion Suite

Click Tracking - Visualize clicks and mouse moves, discover which areas draw visitors’ attention and which go unnoticed. Form Tester - Learn how visitors interact with each field and find out which steps in the process cause dropouts. Visitor Recording - See your website from the users' perspective and learn from their behavior. Capture every mouse move, click and keystroke. Feedback Form - Increase visitor satisfaction by discovering how your website can meet their needs.

User Experience Suite

Click Testing - Ask respondents about your visual designs. Gather feedback on specific areas of your layouts or marketing creations. Web Testing - Find improvement opportunities by testing the usability on large quantities of people. Card Sorting - Build successful information architecture that helps people navigate through your content easily. Survey - Engage the respondents and get rock-solid data in real time.

Collaboration Suite Persona Tool - Create multiple user profiles easily and share them with your team members.