AppGoblin is a free mobile app analytics platform that helps you understand how apps grow, how they make money, and what technology powers them. Whether you're tracking competitors, researching SDKs, or optimizing your app store presence, AppGoblin gives you the data you need — no paywall required for the essentials.
What You Can Do With AppGoblin
Understand Any App's Tech Stack
See exactly what's running under the hood of any iOS or Android app. AppGoblin decompiles apps to reveal the SDKs, ad networks, analytics platforms, and development tools they use — so you can see how competitors are built, how they're monetized, and who they're working with.
Research Competitors' Ads
Browse AppGoblin's ad creative library to see the actual ads your competitors are running. Understand their messaging, creative strategy, and which ad networks they're using to reach users.
Explore the Companies Directory
AppGoblin ranks mobile SDK and services companies by how widely they're adopted across the app ecosystem. Filter by category to answer questions like:
Which ad networks are most popular in casino games?
Which analytics tools do business apps rely on?
Who are AppsFlyer's or Salesforce's biggest app clients?
Track App Growth & Rankings
Monitor installs, ratings, and keyword rankings over time. AppGoblin tracks 6M+ iOS and Android apps daily, surfaces newly released apps that store algorithms tend to bury, and gives you daily estimates on installs and rating changes.
Optimize Your App Store Presence (ASO)
Free keyword research tools help you find the right terms to target, track what keywords competitors rank for, and understand which apps dominate any given search.
Access App-Ads.txt Data
AppGoblin maintains daily-updated App-Ads.txt files that tie apps to their direct and reseller ad networks and SSPs — mapped to real app store IDs rather than just domain names.
API Access
Integrate AppGoblin data into your own tools and workflows. Free and paid API tiers are available.
Who It's For
App & game developers — Grow your app with ASO tools, keyword research, and a clear picture of what your competitors are doing.
Ad sales teams — Prospect smarter by understanding which SDKs and ad networks a target app already uses.
Ad networks & DSPs — Detect fraud and access accurate App-Ads.txt data tied to real app store IDs.
Researchers & journalists — Dig into the technical reality of apps across millions of titles.
Privacy advocates — Identify hidden trackers and ad-tech domains embedded in popular apps.
Competitor researchers — Follow SDK adoption trends and growth metrics across the market.
