Google Analytics Alternatives

Google Analytics is described as 'Gain insights into website traffic with Advanced Segmentation, Custom Reporting, and data visualization. Enhance marketing and conversions effortlessly' and is a very popular Web Analytics service in the network & admin category. There are more than 100 alternatives to Google Analytics for a variety of platforms, including Web-based, SaaS, Self-Hosted, iPhone and Windows apps. The best Google Analytics alternative is Matomo, which is both free and Open Source. Other great apps like Google Analytics are Rybbit, Plausible Analytics, umami and Openpanel.dev.

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Alternatives
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Alternatives list

  1. A truly GDPR and privacy compliant Mobile Analytics. DLDB helps app companies and developers to make end-user analytics without exporting raw data. What happens in the phone, stays in the phone.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Android
    • iPhone
    • Android Tablet
    • iPad
    • Python
    • Apple Swift
    • React Native
    • Java
    • Maven
    • Flutter
    • npm
    Good alternative?
     
  2. Adalyz icon
     Like

    Adalyz is a cross-channel Ad Analytics platform which provides actionable insights of Ad campaigns across segments in a unified dashboard.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Mac
    • Windows
    • Linux
    • Online
    • Android
    • iPhone
    • Chrome OS
    • Android Tablet
    • iPad
    • Apple TV
    Good alternative?
     
  3. Privacy focused web analytics software, with realtime reports about the traffic sources, locations, and technologies used by the visitors.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Self-Hosted
    • Software as a Service (SaaS)
    • Laravel
    • PHP
    Good alternative?
     
  4. Offen Fair Web Analytics is an open source web analytics software that treats operators and users as equal parties. Operators can gain valuable insights about how users interact with their services while ensuring that their users remain in full control over their data.

    Cost / License

    Application type

    Platforms

    • Mac
    • Windows
    • Linux
    • Self-Hosted
    Good alternative?
     
  5. MineWhat icon
     1 like

    We help online stores to make data driven decisions on product strategy, merchandising, marketing and more.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
    Good alternative?
     
  6. Privacy-focused analytics tool offering cookie-free tracking, detailed custom event and click tracking, AB split testing, and CMS insights. Integrates with Webflow and Framer, tracks scroll depth, bounce rates, and content performance, and requires no coding or consent banners.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  7. Satsu icon
     2 likes

    rivacy-conscious, minimalist web analytics. No cookies, clean dashboard, essential stats only – built for developers who want simplicity.

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  8. CustomerVox helps growth-focused Shopify stores provide a superior shopping experience through personalized & relevant communication for each individual customer, on every visit.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Software as a Service (SaaS)
    Good alternative?
     
  9. Flockmetrics is an uncomplicated tool for signup analytics. It show you how you are acquiring users and gives you the data to acquire more.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  10. HitKeep icon
     2 likes

    Privacy-first web analytics that ships as a single Go binary with zero external dependencies. The entire stack - HTTP server, embedded DuckDB database, NSQ message queue, and Angular dashboard - runs as one process. No Postgres, no Redis, no ClickHouse to manage.

    Cost / License

    • Freemium
    • Open Source (MIT)

    Application type

    Platforms

    • Online
    • Self-Hosted
    • Docker
    Good alternative?
     
  11. Freshlytics is an open source privacy-friendly analytics software. It aims to be reliable, friendly to use and easy to deploy.

    Cost / License

    • Free
    • Open Source (MIT)

    Application type

    Platforms

    • Self-Hosted
    Good alternative?
     
  12. TwoMinuteReports picks up all the marketing and product data you need and brings it to your favorite Google Sheets platform. Plus helps you automate your reporting and analysis.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
    • Google Drive - Sheets
    Good alternative?
     
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