Google Analytics Alternatives

Google Analytics is described as 'Gain insights into website traffic with Advanced Segmentation, Custom Reporting, and data visualization. Enhance marketing and conversions effortlessly' and is a very popular Web Analytics service in the network & admin category. There are more than 100 alternatives to Google Analytics for a variety of platforms, including Web-based, SaaS, Self-Hosted, iPhone and Windows apps. The best Google Analytics alternative is Matomo, which is both free and Open Source. Other great apps like Google Analytics are Rybbit, Plausible Analytics, umami and Openpanel.dev.

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Alternatives
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Alternatives list

  1. Airbook icon
     Like

    Airbook eliminates the complexity of pulling data from multiple sources and juggling fragmented tools for cross-functional teams to build insights across 150+ sources with or without code.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
    Good alternative?
     
  2. StatMoz icon
     3 likes

    StatMoz is a new website analysis tool for webmasters. It allows webmasters to view a detailed breakdown of a website's structure, traffic analysis, list of competitors, social status and much more.

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  3. Betterlytics icon
     2 likes

    Simple, cookieless, and privacy-first analytics built with Rust, ClickHouse & Next.js - a perfect google analytics alternative.

    Cost / License

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  4. Safesight icon
     1 like

    Safesight Analytics is a simple, delightful, free-to-use privacy-friendly web analytics alternative to Google Analytics. It doesn’t use cookies and doesn't save any user-specific data.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  5.  2 likes

    How successful is your web communication? With clickmap you own the tool that visualises the success of your website!

    70 Clickmap alternatives

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
    Good alternative?
     
  6. TheseMetrics icon
     2 likes

    Simpler analytics for your website.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  7. See exactly what every visitor does on your site. The all-in-one website tracking platform built to delight. Track visitors, conversions, funnels & more!.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  8. Findly.ai icon
     1 like

    Findly.ai is the ChatGPT for Google Analytics that revolutionizes how businesses understand and interact with their data. By creating an engaging chat environment, it empowers decision-makers to gain insights, request reports, and generate visualizations based on their...

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Google Analytics
    • Slack
    Good alternative?
     
  9. Ackee icon
     4 likes

    Self-hosted, Node.js based analytics tool for those who care about privacy. Ackee runs on your own server, analyses the traffic of your websites and provides useful statistics in a minimal interface.

    Cost / License

    • Free
    • Open Source (MIT)

    Application type

    Platforms

    • Self-Hosted
    • MongoDB
    • JavaScript
    • Cloudron
    • Node.JS
    Good alternative?
     
  10. Serlog icon
     1 like

    Serlog is a server log analyzer that answers some crucial marketing questions: What search engine keywords are visitors using? What websites are sending us traffic? And most importantly, what websites are referring visitors who make purchases?

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Windows
    • US flagUnited States
    Serlog screenshot 1
    Good alternative?
     
  11. An open-source analytics plugin for WordPress that does not use any external services and respects your visitors’ privacy.

    Cost / License

    Platforms

    • Online
    • Self-Hosted
    • Wordpress
    Good alternative?
     
  12. TrackingDesk icon
     1 like

    Tracking and traffic management platform for affiliate marketers and media buyers. Suitable for all type of traffic, but especially for ppc and cpv (ppv). Provides dashboards, analytics, api integrations with Cake, hasoffers, linktrust, clickbank.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
    Good alternative?
     
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