Google Analytics Alternatives

Google Analytics is described as 'Gain insights into website traffic with Advanced Segmentation, Custom Reporting, and data visualization. Enhance marketing and conversions effortlessly' and is a very popular Web Analytics service in the business & commerce category. There are more than 100 alternatives to Google Analytics for a variety of platforms, including Web-based, SaaS, Self-Hosted, Windows and iPhone apps. The best Google Analytics alternative is Matomo, which is both free and Open Source. Other great apps like Google Analytics are Plausible Analytics, Rybbit, Prisme Analytics and umami.

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Alternatives list

  1. Prismana icon
     1 like

    Prismana is an the first and only online/offline attribution platform built from the ground up to help businesses measure the efficacy of their efforts while being easy to use, easy to implement, unintrusive, AND cost effective.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
  2. Magic Crystal Ball: Product Manager AI Assistant is a Notion/ChatGPT-based tool that can deeply analyze input product information and offer various ideas to help product managers avoid overlooking important data, analytics, hypotheses, and decisions.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
     
  3. Cloud-based, a real-time unified mobile app analytics and marketing platform for app marketers to learn, analyze and build highly personalized engagement strategies that drive your users and increased growth.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    • Self-Hosted
     
  4. Nihuo Web Log Analyzer is a powerful Windows application that turns your web logs into a professional sales and prospecting tool. By telling you where your web site visitors come from, which pages are most popular, and which search engine phrases brought visitors to your web...

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Windows
    • Linux
     
  5. WireBoard.io icon
     1 like

    WireBoard is a modern, user-friendly alternative to Google Analytics, designed to simplify analytics while providing powerful, real-time insights. Unlike traditional analytics platforms, WireBoard combines detailed reporting with live data, allowing users to track traffic...

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  6. LookAnalyze icon
     1 like

    LookAnalyze is a Google Analytics alternative designed for marketers by marketers. It launched officially last month and is now on AlternativeTo!

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  7. Adsuisse icon
     Like

    Discover your customers through data! Get advantage of our AI technology to build colorful and rich customer profiles!

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Mac
    • Windows
    • Linux
    • Online
    • iPhone
    • iPad
     
  8. Momentum.link icon
     4 likes

    The marketing moment prefigures the marketing of tomorrow, where marketing will make sense and the marks of recognition. Where marketing will help make advertisers more humane, more useful, focused on the well-being of consumers.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
     
  9. Your website is often the lifeblood of your business, you need as much data as possible to understand what works, but not at the cost of legal risks or user trust. Axo is a privacy-first tool that maximizes insights while respecting privacy laws, all wrapped in a simple...

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  10. Betterlytics icon
     1 like

    Simple, cookieless, and privacy-first analytics built with Rust, ClickHouse & Next.js - a perfect google analytics alternative.

    Cost / License

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  11.  1 like

    Minimalytics is a standalone minimalist analytics tool built on SQLite. Designed for resource-constrained environments, it provides a lightweight solution for tracking and visualizing event data with a minimal footprint.

    Cost / License

    • Free
    • Open Source (MIT)

    Platforms

    • Self-Hosted
    • Linux
    • Mac
    • SQLite
     
  12. SHM is a self-hosted, privacy-first telemetry server for web applications. It collects usage metrics without tracking users and works with any stack by sending raw JSON events.

    Cost / License

    Platforms

    • Self-Hosted
    • Docker
     
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