Google Analytics Alternatives

Google Analytics is described as 'Gain insights into website traffic with Advanced Segmentation, Custom Reporting, and data visualization. Enhance marketing and conversions effortlessly' and is a very popular Web Analytics service in the business & commerce category. There are more than 100 alternatives to Google Analytics for a variety of platforms, including Web-based, SaaS, Self-Hosted, Windows and iPhone apps. The best Google Analytics alternative is Matomo, which is both free and Open Source. Other great apps like Google Analytics are Plausible Analytics, Rybbit, Prisme Analytics and umami.

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Alternatives list

  1. Lebesgue is an AI-powered analytics platform that consolidates your crucial data in one place, designed for Shopify and WooCommerce businesses.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  2. Offers extensible analytics, detailed user behavior tracking, performance insights, SEO audits, accessibility scanning, and AI-driven recommendations. Integrates via Web Components for seamless setup, enabling web apps to monitor, optimize, and track custom event data easily.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
     
  3. Peasy icon
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    Peasy is a privacy-focused analytics tool that enables website owners, SaaS businesses, and marketers to track visitor behavior without storing personal data. Using a non-reversible hash from domain, IP, and user agent, Peasy ensures compliance with privacy laws while providing...

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
     
  4. WPLytic icon
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    WPLytic is a privacy-focused, self-hosted analytics plugin for WordPress. Track unlimited visitors, events, conversions, and user journeys. Without cookies, third-party scripts, or data limits. GDPR/CCPA-compliant and built for total control.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
     
  5. Userbird icon
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    Userbird is a modern analytics platform that helps SaaS, ecommerce and digital-first businesses understand user behaviour, optimise conversion funnels and capture real-time feedback – all without sacrificing privacy or compliance.

    Cost / License

    • Free
    • Proprietary

    Platforms

    • Online
     
  6. Vemetric icon
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    Simple, yet powerful Web- & Product Analytics.

    Cost / License

    Application type

    Platforms

    • Online
     
  7. BaoBrain icon
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    Shows e-commerce stores exactly where they're losing sales and what to fix first through friction detection, social listening, and AI recommendations.

    Cost / License

    • Free
    • Proprietary

    Platforms

    • Online
     
  8. saastoast icon
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    Saastoast helps you stay connected to your SaaS in real time. It tracks important user events like signups, upgrades, payments or any important activities and sends you instant notifications the moment they happen so you never miss a meaningful change in your product’s activity.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
    • Android
    • iPhone
    • iPad
    • Software as a Service (SaaS)
    • Android Tablet
     
  9. Monitor how AI search engines like ChatGPT, Perplexity, and Claude mention your brand with smart detection and fuzzy matching.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
     
  10. IdeaFloat icon
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    Instantly test and scale your business idea using AI insights and real-world data.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
     
  11. Get actionable insights with Hector Analytics, a lightweight, privacy-first alternative to Google Analytics. No cookies, easy setup, full data control.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
     
  12. OpenSnowcat is an open-source fork of Snowplow under Apache 2.0 License, fully compatible with Snowplow and Segment SDKs.

    Cost / License

    Platforms

    • Self-Hosted
    • Docker
    • Online
    • Software as a Service (SaaS)
     
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