Optimizely AlternativesA/B Testing Tools & Web Analytics Services like Optimizely

Optimizely is described as 'Optimize your conversion rate on websites and mobile apps in minutes by running an AB Test, Split Test or Multivariate Testing with Optimizely!' and is a A/B Testing tool in the business & commerce category. There are more than 50 alternatives to Optimizely, not only websites but also apps for a variety of platforms, including SaaS, Self-Hosted, Windows and Mac apps. The best Optimizely alternative is Synthetiq, which is free. Other great sites and apps similar to Optimizely are Keak, WatchThemLive, Smartlook and Optibase.

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Alternatives list

  1. Synthetiq icon
     8 likes

    Synthetiq is an advanced social media simulation platform that allows you to see how your content performs before you ever post it online. Synthetiq allows creators to A/B test rapidly in a simulated environment to optimize their content before posting.

    Cost / License

    • Free
    • Proprietary

    Platforms

    • Online
     
    • Synthetiq is the most popular Web-based alternative to Optimizely.

    • Synthetiq is the most popular free alternative to Optimizely.

    • Synthetiq is Free and ProprietaryOptimizely is Paid and Proprietary
  2. Keak icon
     3 likes

    Automate A/B test generation and boosting conversions with a no-code setup directly in your browser. Keak's model auto-learns from previous tests, optimizing 24/7 with real-time results and dynamic variations. Ideal for improving site performance.

    Cost / License

    • Subscription
    • Proprietary

    Application type

    Platforms

    • Online
     
    • Keak is the most popular commercial alternative to Optimizely.

    • Keak is Paid and ProprietaryOptimizely is also Paid and Proprietary
  3. WatchThemLive icon
     144 likes

    WatchThemLive is a behavior analytics tool that enables you to watch your users' journeys through their eyes and optimize their experience with session recordings, heatmaps, and web analytics.

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Application type

    Platforms

    • Online
     
  4. Smartlook icon
     36 likes

    Smarlook is a qualitative analytics solution for websites and apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels.

    100 Smartlook alternatives

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
     
    • Smartlook is the most popular SaaS alternative to Optimizely.

    • Smartlook is Freemium and ProprietaryOptimizely is Paid and Proprietary
  5. Optibase icon
     2 likes

    Optibase integrates A/B and split testing in Webflow Designer, enabling non-coders to test and optimize website elements like design and copy without performance impact. The web app facilitates tracking and measuring, with segmentation features and analytics coming soon.

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Platforms

    • Online
    • Webflow
    • Software as a Service (SaaS)
     
  6. Foundry is an AI-powered optimization engine that automates A/B testing. It generates copy, personalizes content to traffic sources, and uses Multi-Armed Bandit logic to maximize revenue in real-time.

    Cost / License

    • Subscription
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  7. LaunchDarkly icon
     5 likes

    LaunchDarkly empowers all teams to deliver and control software - Deploy features whenever you want, release to users when you’re ready.

    37 LaunchDarkly alternatives

    Cost / License

    • Subscription
    • Proprietary

    Platforms

    • Online
     
  8. Replane icon
     7 likes

    Replane is an open-source, self-hosted platform for feature flags and dynamic configuration. It lets teams change feature toggles, rate limits, and app settings in real-time without redeploying code—updates propagate to connected services in under a second via Server-Sent Events.

    Cost / License

    • Freemium
    • Open Source (MIT)

    Platforms

    • Online
    • Self-Hosted
    • Software as a Service (SaaS)
    • Docker
     
    • Replane is the most popular Self-Hosted alternative to Optimizely.

    • Replane is the most popular Open Source alternative to Optimizely.

    • Replane is Freemium and Open SourceOptimizely is Paid and Proprietary
  9. DevCycle icon
     11 likes

    DevCycle is a Feature Management Platform that helps development teams deploy code more efficiently while reducing release complexity with feature flags that connect directly to your current workflows. Leverage industry-leading functionality, like Edge Flags, so there is never a...

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
     
  10. Flowpoint, an AI tool, boosts website conversions and ROI through data-driven solutions. It offers cross-domain funnel tracking, analytics, AI recommendations, conversion optimization, and event capturing, while aiding in rectifying technical errors.

    Cost / License

    • Subscription
    • Proprietary

    Application type

    Platforms

    • Online
     
  11. VWO icon
     9 likes

    Effortless A/B testing with VWO lets marketing pros modify website and landing pages without coding. It offers multivariate testing, behavioral targeting, heatmaps, usability testing, and more for total conversion rate optimization. Thousands of businesses globally rely on its intuitive functionalities.

    Cost / License

    • Subscription
    • Proprietary

    Application type

    Platforms

    • Online
     
  12. Hotjar icon
     22 likes

    The fast & visual way to understand your users. Everything your team needs to uncover insights and make the right changes.

    113 Hotjar alternatives

    Cost / License

    • Freemium (Subscription)
    • Proprietary

    Platforms

    • Online
     
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