Optimizely AlternativesA/B Testing Tools & Web Analytics Services like Optimizely

Optimizely is described as 'Optimize your conversion rate on websites and mobile apps in minutes by running an AB Test, Split Test or Multivariate Testing with Optimizely!' and is a A/B Testing tool in the business & commerce category. There are more than 50 alternatives to Optimizely, not only websites but also apps for a variety of platforms, including SaaS, Self-Hosted, Windows and Mac apps. The best Optimizely alternative is Synthetiq, which is free. Other great sites and apps similar to Optimizely are Spyglass360 , Keak, Smartlook and Blazeway.

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Alternatives
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Alternatives list

  1. Synthetiq icon
     9 likes

    Synthetiq is an advanced social media simulation platform that allows you to see how your content performs before you ever post it online. Synthetiq allows creators to A/B test rapidly in a simulated environment to optimize their content before posting.

    20 Synthetiq alternatives

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Online
    • AE flagUnited Arab Emirates
    Test Your Post Before Publishing
    Good alternative?
     
  2. Spyglass360 helps you understand visitor behavior, uncover friction, collect feedback, and improve conversions with heatmaps, analytics, funnels, forms, testing, and more — all in one dashboard.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
    • Android
    • Android Tablet
    Good alternative?
     
  3. Keak icon
     3 likes

    Automate A/B test generation and boosting conversions with a no-code setup directly in your browser. Keak's model auto-learns from previous tests, optimizing 24/7 with real-time results and dynamic variations. Ideal for improving site performance.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  4. Smartlook icon
     36 likes

    Smarlook is a qualitative analytics solution for websites and apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  5. Blazeway icon
     1 like

    Document every hypothesis, result, and insight in one place. Tests compound into knowledge instead of vanishing into spreadsheets.

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  6. Optibase icon
     2 likes

    Optibase integrates A/B and split testing in Webflow Designer, enabling non-coders to test and optimize website elements like design and copy without performance impact. The web app facilitates tracking and measuring, with segmentation features and analytics coming soon.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    • Webflow
    • Software as a Service (SaaS)
    Good alternative?
     
  7. Foundry is an AI-powered optimization engine that automates A/B testing. It generates copy, personalizes content to traffic sources, and uses Multi-Armed Bandit logic to maximize revenue in real-time.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  8. LaunchDarkly icon
     5 likes

    LaunchDarkly empowers all teams to deliver and control software - Deploy features whenever you want, release to users when you’re ready.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
    Good alternative?
     
  9. DevCycle icon
     11 likes

    DevCycle is a Feature Management Platform that helps development teams deploy code more efficiently while reducing release complexity with feature flags that connect directly to your current workflows. Leverage industry-leading functionality, like Edge Flags, so there is never a...

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  10. WatchThemLive icon
     144 likes

    WatchThemLive is a behavior analytics tool that enables you to watch your users' journeys through their eyes and optimize their experience with session recordings, heatmaps, and web analytics.

    104 WatchThemLive alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  11. Flowpoint, an AI tool, boosts website conversions and ROI through data-driven solutions. It offers cross-domain funnel tracking, analytics, AI recommendations, conversion optimization, and event capturing, while aiding in rectifying technical errors.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  12. Replane icon
     7 likes

    Replane is an open-source, self-hosted platform for feature flags and dynamic configuration. It lets teams change feature toggles, rate limits, and app settings in real-time without redeploying code—updates propagate to connected services in under a second via Server-Sent Events.

    Cost / License

    • Freemium
    • Open Source (MIT)

    Platforms

    • Online
    • Self-Hosted
    • Software as a Service (SaaS)
    • Docker
    Good alternative?
     
12 of 94 Optimizely alternatives