Optimizely Alternatives

Optimizely is described as 'Optimize your conversion rate on websites and mobile apps in minutes by running an AB Test, Split Test or Multivariate Testing with Optimizely!' and is a A/B Testing tool in the business & commerce category. There are more than 50 alternatives to Optimizely, not only websites but also apps for a variety of platforms, including SaaS, Self-Hosted, Windows and Mac apps. The best Optimizely alternative is Synthetiq, which is free. Other great sites and apps similar to Optimizely are Spyglass360 , Keak, Smartlook and Blazeway.

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Alternatives
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Alternatives list

  1. Plerdy icon
     30 likes

    Combines website heatmaps revealing user clicks, session recordings for visitor navigation insights, SEO monitoring with tracking of key indicators, conversion funnel analysis for user paths, and pop-up forms to gather leads and feedback in one CRO-focused platform.

    174 Plerdy alternatives

    Cost / License

    • Freemium
    • Proprietary

    Application type

    Platforms

    • Online
    • Self-Hosted
    • Software as a Service (SaaS)
    • Shopify
    Good alternative?
     
  2. CustomFit.ai automatically personalizes website content and enables no-code A/B testing to improve conversions without developer effort.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Google Chrome
    • Shopify
    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  3. Supaship icon
     1 like

    A lightweight feature flag platform built for developers who want speed, safety, and full control. Toggle features instantly, roll out gradually, and release without redeploys — all with a simple, developer-first workflow.

    Cost / License

    • Free
    • Proprietary

    Application type

    Platforms

    • Online
    Good alternative?
     
  4. maya.ai icon
     1 like

    Maya.ai powered by Crayon Data is a personalization platform that works on behavioural science and helps you to understand your customer’s choices. This allows you to send them curated offers according to their taste which will eventually lead to an increase in sales.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Software as a Service (SaaS)
    Good alternative?
     
  5. Flagship icon
     2 likes

    Feature Flag as a Service - Separate code deployments from feature releases to speed up development cycles, mitigate risks and release safely.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    • Android
    • iPhone
    • Software as a Service (SaaS)
    Good alternative?
     
  6. Conversion Monitor is a new and powerful tool to analyze your visitor's behavior and increase your conversion rate. Split your traffic by dozens of dimensions, and display them in easy to understand funnels.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Magento Community Edition
    Good alternative?
     
  7. BEYABLE icon
     1 like

    BEYABLE is a SaaS start-up that helps retailers and brands find digital solutions to increase conversions, margins, revenue, reduce bounce rate and cart abandonment by focusing on their existing website traffic.

    84 BEYABLE alternatives

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Software as a Service (SaaS)
    Good alternative?
     
  8. Airdeploy icon
     1 like

    Airdeploy is a complete feature flagging solution that Developers and Product Managers use to craft their new Web and Mobile features. Teams use Airdeploy APIs and dashboards to develop, test, optimize, and roll out their newest creations.

    Cost / License

    • Freemium
    • Proprietary

    Platforms

    • Online
    • Software as a Service (SaaS)
    Good alternative?
     
  9. Molasses icon
     2 likes

    Molasses is a suite of software tools that enables your team to deploy code more frequently. Molasses offers a set of feature flag and A/B testing tools that allows your teams to ship code more often with fewer incidents.

    Cost / License

    • Free
    • Proprietary

    Platforms

    • Online
    • Ruby
    • Python
    • React
    • JavaScript
    • Software as a Service (SaaS)
    • Go (Programming Language)
    • React Native
    • Node.JS
    Good alternative?
     
  10. Personizely icon
     10 likes

    Conversion marketing toolkit which helps convert more visitors and increase average order value with targeted widgets and website personalization.

    Cost / License

    • Paid
    • Proprietary

    Platforms

    • Online
    Good alternative?
     
  11. Squeaky icon
     2 likes

    Squeaky's privacy friendly, future-proof analytics suite lets you capture up to 60% more data than legacy tools and includes analytics, heatmaps, session recordings, customer feedback and user journey mapping.

    Cost / License

    • Paid
    • Proprietary

    Application type

    Platforms

    • Online
    • Software as a Service (SaaS)
    • NL flagNetherlands
    • European Union flagEU
    Squeaky screenshot 1
    Good alternative?
     
  12. FeatBit icon
     1 like

    FeatBit is a scalable, fast, and 100% open-source feature flags management platform that empowers all teams to deliver, control, experiment with and monetize their software.

    Cost / License

    • Free
    • Open Source (MIT)

    Application type

    Platforms

    • Self-Hosted
    Good alternative?
     
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